Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement selecting apparatus, advertisement selecting method and storage medium

A technology for selecting devices and advertisements, which can be used in business, equipment, analog security/charging systems, etc., and can solve problems such as feasibility and functional damage

Inactive Publication Date: 2006-02-01
SONY CORP
View PDF0 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0020] Therefore, content distribution services may have their viability and functionality as an advertising medium severely compromised in the eyes of their clients

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement selecting apparatus, advertisement selecting method and storage medium
  • Advertisement selecting apparatus, advertisement selecting method and storage medium
  • Advertisement selecting apparatus, advertisement selecting method and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0099] Best practice

[0100] The preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

[0101] A. System structure

[0102] figure 1 The structure of the content / advertisement providing system 1 implementing the present invention is schematically shown. The system 1 exemplarily distributes image content composed of moving images to users through a wide area network such as the Internet together with personalized advertisement information for users.

[0103] Such as figure 1 As shown, the content / advertisement providing system 1 is composed of a content server 10, an advertisement server 20, a user terminal 30, and an advertisement selection server 40. The content server 10 is operated by a content provider that provides content distribution services related to content distribution such as images. The advertisement server 20 is operated by a commercial sponsor that provides storage of advertisement informa...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

When selecting an advertisement to be presented to a viewer in an advertisement system on the Internet, a factor reflecting the past record of viewing for each advertisement is involved in a selection judgment criterion, thereby performing presentation control according to the advertisement inventory. Even when viewers of a particular profile and hobby-preference have accessed, the advertisement optimal to the target is not repeatedly presented, but other advertisements appropriate to the target are presented for the second and later presentations with a high possibility. Thus, the advertisement inventory is uniformly presented. As a result, it is possible to control advertisement presentation considering the inventory without concentrating presentation of particular (or a part of) advertisement information in the advertisement inventory.

Description

[0001] This application is a divisional application for an invention patent application whose application date is June 6, 2002, the application number is 02802463.X, and the invention title is "advertisement selection device, advertisement selection method, and storage medium". Technical field [0002] The present invention relates to an advertisement selection device, an advertisement selection method, and a storage medium for appropriately selecting advertisements to be inserted into content. More specifically, the present invention relates to an advertisement selection device, advertisement selection method, and storage medium for appropriately selecting advertisements to be inserted into content distributed through a wide area network such as the Internet. [0003] More specifically, the present invention relates to an advertisement selection device, an advertisement selection method, and a storage medium for selecting advertisement information in a manner customized for each u...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04N7/16
Inventor 井上登志夫角田智弘星野政明大隅智春
Owner SONY CORP