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Method and system for providing advertising over the internet

An Internet and advertising technology, applied in the field of targeted advertising, can solve the problem that the system cannot provide other targeted advertising methods.

Inactive Publication Date: 2006-04-12
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Existing systems described above allow for some targeting of advertising dollars, but such systems do not provide other means of targeted advertising on the Internet

Method used

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  • Method and system for providing advertising over the internet
  • Method and system for providing advertising over the internet
  • Method and system for providing advertising over the internet

Examples

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Embodiment Construction

[0037] The provided advertising system allows advertisers to bid different bid amounts at different levels of a multi-level hierarchical structure of specific content nodes. While users can bid on keyword-based ads, as described below, this advertising system enables advertisers to customize their bids and spend in a content-based system. For context purposes, figure 1 An example of a hierarchical structure of content nodes is described, although it is not the exclusive type of ranking system to which embodiments of the present invention are applicable.

[0038] according to figure 1 In the described embodiment, the top-level nodes 100 correspond to a level of specificity of language, such as website text. For example, an advertiser selling basketball may select the English top-level node from among the top-level nodes in English, Chinese, and Spanish because it is believed that a basketball ad placed on an English-language content domain web page is more likely to generate ...

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Abstract

Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.

Description

technical field [0001] The present invention relates to a system and method for providing targeted advertisements for a distributed content-based system on the Internet that coordinates specific content nodes. Background technique [0002] Targeted advertising is the long-term goal of a company that places and pays for ads. Advertising is expensive in any medium. Accordingly, companies are often only willing to pay for advertisements that will be viewed by groups of individuals who may be interested in the company's goods or services. [0003] On the Internet, one form of advertising is a paid arrangement for search results in a search engine. In these systems, advertisers may choose to pay different amounts to have their ads ranked in search results for a particular search term, and the search engine returns search results that rank the advertiser based on the amount paid by advertisers for the particular search term. For example, if a customer searches for "airline tick...

Claims

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Application Information

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IPC IPC(8): G06F1/00G06Q30/02
Inventor 克里斯托弗·J.·巴利艾利克·R.·布伦尼曼雅克布·P.·艾沃德威廉·C.·戴凯文·RJB.·唐诺万布莱恩·哈蒙德伊丽莎白·克莱恩马修·G.·克奈尔朗·迈克伊萨拉·F.·普雷斯丹·C.·珀特艾利克·C.·萨姆
Owner GOOGLE LLC
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