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Method and apparatus for realizing individualized advertisement on TV

A technology of advertising and television, applied in the field of image processing, can solve the problem of single distribution mode of TV advertisement content, achieve the effect of enriching operation mode, reducing quantity and increasing added value

Inactive Publication Date: 2006-10-25
UTSTARCOM TELECOM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The purpose of the present invention is to provide a device and method for implementing TV personalized advertisement based on IP network, which can solve the defect of single distribution mode of current TV advertisement content and provide users with personalized advertisement service

Method used

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  • Method and apparatus for realizing individualized advertisement on TV

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Embodiment Construction

[0016] Specific embodiments according to the present invention will be described below with reference to the accompanying drawings.

[0017] According to one aspect of the present invention, a device for realizing personalized advertisement is provided.

[0018] Such as figure 1 As shown, the advertising implementation device of the present invention includes a terminal processing module 10, a terminal state management module 20, an advertisement distribution module 30, a personalized advertisement generation module 40, a user data analysis module 50, an advertisement content storage module 60 and a user data collection module 70 .

[0019] The user data collection module 70 collects user data of a certain relevant user such as viewing information, user hobbies, and information closely related to the user such as home address, family members, and the area to which they belong;

[0020] The user data analysis module 50 receives collected user data from the user data collectio...

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Abstract

The equipment includes modules: user data acquisition module, user data analysis module, advertisement (ad) content storage module, module for managing terminal state, module for creating individualized ad, ad distribution module, and terminal process module. The invention also discloses method for realizes individualized ad on TV based on IP network. The method includes steps: collecting user data; receiving collected user data, summarizing and analyzing the data; storing ad content suitable to broadcasting and displaying on TV; receiving report of terminal state, and providing the report to the module for creating individualized ad; obtaining ad content; sending ad content to the terminal process module; and outputting ad content to TV screen. The invention realizes individualized ad on TV.

Description

technical field [0001] The invention relates to an image processing technology, in particular to an interactive TV system processing technology using an IP network for video transmission. Background technique [0002] With the continuous popularization of digital cable TV, digital TV has attracted more and more users with its higher definition than traditional analog TV, rich TV channels, and new services that can order movies and TV programs. [0003] However, as we all know, the traditional commercial breaks in TV programs have the same form. On the one hand, TV viewers can only passively accept the inserted TV advertisements without any choice. On the other hand, advertisers have no idea who and where the audience for their advertisements is. Therefore, the TV advertisement insertion technology in the prior art not only affects the viewers' enthusiasm for watching the advertisements, but also makes the advertisements of the advertisers waste manpower, material resources...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/08H04N7/173
Inventor 范存志
Owner UTSTARCOM TELECOM CO LTD
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