Customer relationship management system and method

a customer relationship and management system technology, applied in the field of customer relationship management system and method, can solve the problems of low cost of data storage hardware, difficult task of identifying hidden information, and large volume of data collection for merchants

Inactive Publication Date: 2002-12-26
BALLY TECHNOLOGIES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

0006] In broad terms in another form the invention comprises a method of managing customer relationships comprising the steps of maintaining in a memory an interaction database of interaction data representing interactions between customers and merchants; retrieving, based on a set of criteria, a promotional group subset of the customers stored in the interaction database; retrieving from the interaction database data representing interactions involving customers in the promotional group; and displaying a representation of the retrieved interaction data. In another form in broad terms t

Problems solved by technology

The low cost of data storage hardware has led to the collection of large volumes of data.
The task of identifying this .hidden information has proved very difficult for merchants.
In the case bf a promotional campaign on an existing customer database, it is often very difficult for a merchant to estimate the effectiveness of the promotional campaign.
In many cases, t

Method used

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  • Customer relationship management system and method
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Examples

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Embodiment Construction

[0015] FIG. 1 illustrates a block diagram of the preferred system 10 in which one form of the present invention may be implemented. The system includes one or more clients 20 for example 20A, 20B, 20C, 20D, 20E and 20F, which each may comprise a personal computer or workstation described below. Each client is interfaced to the system 10 as shown in FIG. 1. Each client 20 could be connected to the system 10 through a local area network or LAN, or could be connected through the Internet.

[0016] Clients 20A and 20B, for example, are connected to a network 22, such as a local area network or LAN. The network 22 could be connected to a suitable network server 24 and communicate with the rest of the system 10 as shown. Client 20C is shown connected directly to the system. Clients 20D, 20E and 20F are shown connected to the system 10 through the Internet 26. Client 20D is shown as connected to the Internet 26 with a dial-up connection and clients 20E and 20F are shown connected to a network...

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Abstract

The invention provides in one form a relationship management system comprising a memory in which is maintained an interaction database of interaction data representing interactions customers and merchants, retrieval means arranged to retrieve, based on a set of criteria a promotional group subset of the customers stored in the interaction database a promotion atnalyser arranged to retrieve from the interaction database data representing interactions involving customers in the promotional group; and display means arranged to display a representation of the retrieved interaction data.

Description

[0001] The invention relates to a customer relationship management system and method.BACKGROUND TO INVENTION[0002] The low cost of data storage hardware has led to the collection of large volumes of data. Merchants, for example, generate and collect large volumes of data during the course of their business. To compete effectively, it is necessary for a merchant to be able to identify and use information hidden in the collected data. The task of identifying this .hidden information has proved very difficult for merchants.[0003] In the case bf a promotional campaign on an existing customer database, it is often very difficult for a merchant to estimate the effectiveness of the promotional campaign. In many cases, the merchant needs to run several complicated queries on a customer database and so requires vast technical knowledge to formulate the appropriate queries.[0004] Similarly, understanding the changes in behaviour of different customer demographics c-an be a difficult task, and...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0251G06Q30/0242G06Q30/0207
Inventor RYAN, PATRICK NICHOLAS
Owner BALLY TECHNOLOGIES
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