Display rack

Abstract

A display rack for displaying many different types of products is disclosed. The display rack preferably includes a body having at least two faces, with each face having a plurality of storage portions for storing a product and a plurality of corresponding display areas. The display rack may also include a base pivotably connected to the body, where the body is capable of freely rotating with respect to the base. Finally, the display rack also preferably includes covers magnetically connected to the body to cover the display areas. In certain embodiments, multiple display racks of the present invention may be connected together to form different display rack configurations.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application claims the benefit of the filing date of U.S. Provisional Patent Application No. 60 / 639,158 filed Dec. 23, 2004, the disclosure of which is hereby incorporated herein by reference.FIELD OF THE INVENTION [0002] The present invention relates to display racks for displaying a product, and more particularly to display racks that rotate so that various faces can be viewed from a person standing in one position. BACKGROUND OF THE INVENTION [0003] The majority of revenue that a retail store generates is due to foot traffic in its stores. The typical person is an impulse shopper who, rather than calculating his or her purchases, buys at first sight. Often times, retail chains will configure their stores to optimize these types of purchases (e.g.—the strategically placed candy / gum racks located at the checkout areas of grocery stores). However, at it simplest level, the idea boils down to getting as much product on the floor and...

AI Technical Summary

Benefits of technology

"The present invention is a display rack that can be used to display products. The display rack has a body with multiple faces, each face has multiple combinations of a storage portion and a corresponding display area. The rack also has a base and at least one cover that can be magnetically and removably coupled to the faces. The covers can cover multiple display areas. The display rack can also have wheels and a channel for the covers to fit into. The display rack can be connected to other devices like a hat rack or signage. Multiple display racks can be connected together, and they can be placed close to a wall or under an object. The display rack configuration includes at least two display racks that are connected together, and the bodies of each rack can rotate with respect to their respective bases. A spacer can be used between the display racks, and a pinch bar or soft material can be used between the display racks and the spacer."

Problems solved by technology

However, at it simplest level, the idea boils down to getting as much product on the floor and in the sight of the customer as possible.

Regardless of which of these types of display apparatus a retail store utilizes, problems will exist.

For example, floor space or retail real estate will typically be limited.

Furthermore, the prior art display methods often make searching through the inventory a difficult task for the consumer.

For example, displaying articles of clothing on a table or a shelf requires a consumer to shuffle through each and every article prior to making a purchase, often leaving a mess which must be tidied up by store personnel.

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