User interface for email inbox to call attention differently to different classes of email

Abstract

A user interface for email users which calls attention to one or more categories of emails in different ways. In some species, at least three categories are used: branded senders with Trumarks; white list buddies; and fraudulent emails which are either not from the domain they purport to be from or in which the content was tampered. The preferred embodiment authenticates emails from branded senders and displays them with the sender's Truemark. Branded sender emails have their Truemarks displayed in the sender column of a list view in the preferred embodiment. In a preferred embodiment, white list senders have either an icon or other graphic or photo they choose displayed to the left or right of the sender column with their name in the sender column. In a preferred embodiment, fraudulent emails have a fraud icon displayed to the left or right of the sender column with a warning in the sender column. Antiphishing processing is also disclosed.

Description

BACKGROUND OF THE INVENTION [0001] With the increasing use of email for communication between friends and between companies and their prospective and existing customers, certain problems have arisen. First and foremost is the problem of too much email especially from companies and other senders from whom the recipient does not particularly want to receive email. Because the volume of email is growing, recipients tend to become oblivious to email and ignore it except if it is from a friend or a client or somebody the recipient knows and wants to hear from. As a result, recipients of unwanted email may delete important marketing or recall or other messages from companies that arrive along with many other unwanted messages. [0002] Companies need a way to draw attention to their email so as to segregate it from other email thereby providing a better chance that their emails will be received and read by users who are bombarded with unwanted emails from many senders. [0003] Companies also...

AI Technical Summary

Benefits of technology

"The technology described in this patent allows for a user interface to display a list of emails and call attention to certain emails in a specific way. This can be done by creating different displays for different categories of emails. For example, emails from subscribers who have passed a due diligence inquiry and proven that they have a registered trademark can be set apart from all other emails by displaying their corporate logo or trademark in the sender column of a list view. This technology can be used in web browsers or email clients."

Problems solved by technology

With the increasing use of email for communication between friends and between companies and their prospective and existing customers, certain problems have arisen.

First and foremost is the problem of too much email especially from companies and other senders from whom the recipient does not particularly want to receive email.

As a result, recipients of unwanted email may delete important marketing or recall or other messages from companies that arrive along with many other unwanted messages.

The real damage to Microsoft was in the possible losses to its customers from successful phishing attacks and the large amount of money and time consumed in the investigation.

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