Neurological profiles for market matching and stimulus presentation

a neuronal profile and market matching technology, applied in the field of neuronal profiles, can solve the problems of limited ability to tailor results to a particular user or group

Inactive Publication Date: 2010-09-30
THE NIELSEN CO (US) LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Although a variety of advertising presentation mechanisms are available,

Method used

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  • Neurological profiles for market matching and stimulus presentation
  • Neurological profiles for market matching and stimulus presentation
  • Neurological profiles for market matching and stimulus presentation

Examples

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example embodiments

[0017]A variety of mechanisms for matching particular demographic characteristics associated with a user with particular products, services, and people are available. In one example, a web site recognizes that an individual lives in a particular city and provides services messages associated with that city. In another example, a retailer knows a buyer's purchasing patterns and sends marketing materials tailored to those purchasing patterns. In still another example, a networking site determines a user's interests and makes matches based on those interests.

[0018]Providing market matching and stimulus presentation services based on demographic characteristics is effective but limited. Some characteristics associated with a user or buyer may not be easily discernible. In many instances, subjects may not even be aware of their own preferences, capabilities, and behaviors. The techniques and mechanisms of the present invention recognize that cognitive, social, and emotional behavior is i...

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Abstract

A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.

Description

TECHNICAL FIELD[0001]The present disclosure relates to neurological profiles. More particularly, the present disclosure relates to determining neurological profiles for market matching and stimulus presentation.DESCRIPTION OF RELATED ART[0002]A variety of conventional systems are available for presenting advertising to a user. In some instances, advertising can be personalized based on demographic information. For example, a website may identify a user's gender and present product matches directed to that gender. A program having a predominantly wealthier audience may include advertising directed at wealthier individuals. Viewers in a particular local market may be presented with commercials tailored to that local market.[0003]Although a variety of advertising presentation mechanisms are available, the ability to tailor results to a particular user or group are limited. Consequently, it is desirable to provide improved mechanisms for performing market matching and stimulus presentat...

Claims

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Application Information

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IPC IPC(8): A61B5/0484G06Q10/00G06Q30/00
CPCA61B5/04842A61B5/7207G06Q30/0202G06Q30/02A61B5/7278A61B5/378G06Q10/08
Inventor PRADEEP, ANANTHAKNIGHT, ROBERT T.GURUMOORTHY, RAMACHANDRAN
Owner THE NIELSEN CO (US) LLC
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