Encrypted banner overlays

Abstract

A computer session management system operates in conjunction with a host computer, and comprises: i) a safe access module to facilitate safe access to a computer-based application, particularly a network-based application, in conjunction with said host computer; and ii) an advertising module providing advertisements associated with the computer-based application.

Description

FIELD AND BACKGROUND OF THE INVENTION[0001]The present invention, in some embodiments thereof, relates to network-distributed advertising that download to network computers and, more particularly, but not exclusively, to advertising tags, alternatively referred to as advertising banners, that are overlaid on predetermined areas of network computers.[0002]The continuing expansion of the Internet has led to the now widespread practice of electronic distribution of advertising based upon input of advertising parameters by a consumer, for example product category, desired features and / or desired range of product cost.[0003]The new advertising medium provided by the Internet has a number of significant advantages for advertisers. For example, consumers requesting products via the Internet have, on average, more disposable income to spend on products and services than the average user of other traditional advertising media, such as television or print.[0004]However, the user is limited to...

AI Technical Summary

Benefits of technology

[0070]For example, hardware for performing selected tasks according to embodiments of the invention could be implemented as a chip or a circuit. As software, selected tasks according to embodiments of the invention could be implemented as a plurality of software instructions being executed by a computer using any suitable operating system. In an exemplary embodiment of the invention, one or more tasks according to exemplary embodiments of method and/or system as described herei

Problems solved by technology

However, the user is limited to viewing embedded advertisements in an ISP network web page, for example Google or AOL.

As a result, the user may not be provided with products based upon the user age, gender or personal interests.

While embedding advertisements from advertisers who are not registered with an existing ISP network are known, insertion of such advertising often alters the appearance of the display in a manner that violates the copyright of the display; an illegal offence.

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