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Collage-based, integrated advertising systems and methods of advertising

a technology of integrated advertising and collage, applied in the field of marketing and advertising, can solve the problems of limited use of collage, and achieve the effect of easy funding a new pop art form

Active Publication Date: 2014-09-18
SERINO JOSEPH M
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present invention is a collage-based, integrated advertising system that includes a physical component and an information-providing component. The system helps advertisers create attractive and effective advertisements by providing unique and innovative ways to showcase their products. Additionally, the invention helps advertisers improve their brand image and join forces with other advertisers to gain better advertising benefits.

Problems solved by technology

The use of collage, however, remained very limited until the 10th century in Japan, when calligraphers began to apply glued paper, using texts on surfaces, when writing their poems.
However, no prior art reveals a situation, scenario, process or mechanism or device, where multiple, paid sponsored elements, are combined to create an cooperative, unified image collage, where elements of the sponsored collage are used to create a multimedia publication, composed and comprised of a print poster, and a corresponding, message extending and deepening Internet presence website and / or virtual presence or online presence, wherein the sponsored elements are also simultaneously components of the websites website and / or virtual presence or online presence navigation, and wherein the elements of the sponsored collage are also used as part of an interactive promotional activity, and wherein the sponsored collage-based poster, website and / or virtual presence or online presence and navigational components—in combination—are the attention generating, awareness raising, message enhancing and interface operating elements, employed for the purpose of enrolling members of a target audience, into an electronic, interactive messaging system that utilizes user tracking, database gathering, computer server based storage, data analysis and manipulation methods as key elements in an on-going marketing communications outreach effort(s).

Method used

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  • Collage-based, integrated advertising systems and methods of advertising
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Examples

Experimental program
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first embodiment

[0071]In a first embodiment and referring to FIGS. 1 and 3-8, the physical component 110 is a printed publication 110. Preferably and as a non-limiting example, the physical component 110 may be navigable via a sensory recognition entity, a sensory input entity, or an activity guiding entity.

[0072]Preferably and as a non-limiting example, the printed publication 110 is a poster. Alternatively and as other non-limiting examples, the printed publication 110 may be a brochure, a component of a magazine, a component of a newspaper, and any combination thereof.

[0073]As a non-limiting example and as shown in FIGS. 3-8, the collage 112 displayed by the physical component 110 is comprised of multiple advertising items 114 that are integrated and blended together to create a unified, scenic pictorial collage 112. Also, the collage 112 may have a central theme that is directed to a particular target audience or group, such as, but not limited to, students from a university, a college, a gradu...

third embodiment

[0085]In a third embodiment, the present invention is directed to a method of advertising using a collage-based, integrated advertising system 100.

[0086]The method of advertising includes the steps of:

providing a physical component 110, wherein the physical component 110 displays a collage 112 comprised of a plurality of advertising items 114 from at least one advertiser; and

providing an information-providing component 150, wherein the information-providing component 150 provides additional information 9C related to at least one of the advertising items 154 and the at least one advertiser for a user to at least view.

[0087]Preferably, a user is directed to the information-providing component 150 by the physical component 110.

[0088]The physical component 110 of the third embodiment is a printed publication, such as those described above in the first embodiment.

[0089]Preferably, the method of advertising of this third embodiment may further include the step of providing an information ...

fourth embodiment

[0090]In a fourth embodiment, the present invention is also directed to a method of advertising using a collage-based, integrated advertising system 100.

[0091]The physical component 110 of the fourth embodiment is a support structure, such as those described above in the second embodiment.

[0092]Preferably, the method of advertising of this fourth embodiment may further include the step of providing an information gathering component C, 12B, 12C. Preferably, the method of advertising of this fourth embodiment may further include all of the additional or other specifics and / or entities described above in the second embodiment.

[0093]In another preferred embodiment, the physical component 110 of the collage-based, integrated advertising system 110 is a two-sided sheet. One side is printed with the collaged advertising items 114, with the other (reverse) side of the sheet, containing editorial matter. The physical component 110 of this embodiment of the invention achieves and operates as...

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PUM

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Abstract

Collage-based, integrated advertising systems and methods of advertising are disclosed.

Description

BACKGROUND OF THE INVENTION[0001]1. Field of the Invention[0002]The present invention relates generally to marketing and advertising. More specifically, the present invention relates to collage-based, integrated advertising systems and methods of advertising.[0003]2. Description of the Prior Art[0004]Over time a rich and varied array of print and electronic media strategies, production techniques and publication forms have been used by product manufacturers, advertising agencies and publishers to stimulate product sales. Image advertising is employed to grasp prospect attention and install and reinforce brand attributes. Sales promotion techniques, including, discount coupons, sweepstakes, contests, gaming, sampling, in / on packs, and enhanced display entice engagement. Database marketing tracks and stores information about sales completed and / or interactions achieved. Customer relationship management (CRM) develops and coordinates on-going, messaging, loyalty and related programs.[0...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G09F15/00
CPCG09F9/30G09F15/00G06Q30/0277G09F7/00
Inventor JOSEPH, SERINO M.
Owner SERINO JOSEPH M
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