Unlock instant, AI-driven research and patent intelligence for your innovation.

Using beacons to author and deliver wrap packages of cards with custom content to target individuals

a technology of custom content and beacons, applied in the field of authoring and delivering wrap packages of cards, can solve the problems of laborious process, limited application of authoring tools in certain circumstances, and difficulty in manually generating and distributing wrap packages with custom content to individuals

Inactive Publication Date: 2016-12-08
WRAP MEDIA
View PDF2 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present invention is a method for creating and sending custom cards to individuals. The method involves creating a set of cards with custom content and sending them to a specific person. The person is identified through a beacon and the custom content is associated with the cards and sent to them. The invention also includes using analytics to generate the custom content based on the person's preferences. The technical effect is a more personalized way of giving gifts or cards to individuals.

Problems solved by technology

Although the above-referenced authoring tool is a powerful tool that enables the creation of beautiful, graphic-intensive wrap packages with embedded application functionality and / or e-commerce services, the process is labor intensive since the authoring is manual.
The authoring tool thus has limited application in certain circumstances, such as in situations where it is desirable to create and distribute a large number of wrap packages, each with custom content.
For example, it is currently difficult to manually generate and distribute wrap packages with custom content to individuals that roam into a designated area, such as the radius defined by a beacon.
In particular, it would be extremely difficult to identify the individual when the enter the coverage area of the beacon, manually create custom content for that individual, and then timely deliver the resulting wrap package to the individual while they are still within or near the radius.
If too much time is used to create the wrap package with the custom content, the target individual may have roamed beyond the range of the beacon, meaning there is a significant likelihood that the custom content would be “stale” by the time it was delivered.
This problem is further compounded if (i) the beacon is in a busy area were a large number of target individuals roaming in and out of the coverage area of beacon and (ii) there is a plurality of beacons.
Both circumstances (i) and / or (ii) make it extremely difficult to manually create and timely distribute wrap packages with custom content.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Using beacons to author and deliver wrap packages of cards with custom content to target individuals
  • Using beacons to author and deliver wrap packages of cards with custom content to target individuals
  • Using beacons to author and deliver wrap packages of cards with custom content to target individuals

Examples

Experimental program
Comparison scheme
Effect test

example

Active Receipts with Variable Custom / Insight Content

[0270]Referring to FIG. 24A, an exemplary wrap package 498 authored without custom and / or insight content is illustrated. In this example, the wrap package 498 is for distribution to customers as an “active receipt” for purchase of product(s) at the department store, Neiman Marcus.

[0271]In this example, the wrap package 498 has been authored to include a total of five (5) cards.

[0272]The first card 498A provides the Neiman Marcus logo and includes variable text component containers for custom and / or insight content, including the yet to be defined name of a purchasing customer and the location of the local store where the customer purchases an item.

[0273]The second card 498B includes a variable image and / or text component container for custom content, including a text and / or an image of a receipt for the yet to be defined purchased product(s).

[0274]The third card 498C is a gallery card that includes three gallery containers. In eac...

examples

[0304]Referring to FIG. 27A, an exemplary wrap package 550 with empty component containers is illustrated. This wrap has been authored to deliver custom content to customers as they enter the various departments of the Neiman Marcus store of FIG. 26.

[0305]The wrap package 550 has a first card 550A that includes the store name “Neiman Marcus” and a message “Welcome to our Store in Palo Alto”. In addition, the card includes a variable text component container 552A for the name of an identified target recipient.

[0306]The second card 550B includes another variable text component container 552B and a variable image component container 554B for naming and depicting a particular department in the store respectively. When a target triggers one of the beacons 646A-646F, text and an image pertinent to the corresponding department are inserted into or associated with the two containers 552B and 554B respectively.

[0307]The third card 550C is a gallery including a plurality of gallery containers...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

A method for defining and delivering wrap packages of cards with custom content to target individuals. The method involves (a) defining a set of cards of a wrap package with one or more variable content container(s), (b) ascertaining if a target recipient of the wrap package has roamed into a range of a beacon, (c) identifying the target recipient in the range of the beacon, (d) associating custom content with the one or more variable content container(s) of the set of cards of the wrap package after the target recipient is identified and (e) distributing the wrap package to the target recipient, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package respectively.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a Continuation of U.S. application Ser. No. 14 / 816,678 (P0021C1), filed Aug. 3, 2015. U.S. application Ser. No. 14 / 816,678 is a Continuation of U.S. application Ser. No. 14 / 790,434 (P021), filed on Jul. 2, 2015. U.S. application Ser. No. 14 / 816,678 also claims the benefit of U.S. Provisional Patent Application No. 62 / 062,056 (P001P) and 62 / 062,061 (P002P), both filed on Oct. 9, 2014 and both entitled “Wrapped Packages of Cards for Conveying a Narrative With Media Content, Providing Application Functionality, and Engaging Users in E-Commerce”. U.S. application Ser. No. 14 / 816,678 further claims priority of U.S. Provisional Patent Application No. 62 / 084,171 (P005P), filed Nov. 25, 2014; 62 / 091,866 (P005P2), filed Dec. 15, 2014; 62 / 114,675 (P005P3), filed Feb. 11, 2015, and 62 / 133,574 (P005P4) filed Mar. 16, 2015, each entitled “Card Based Package for Distributing Electronic Media and Services. U.S. application Ser. No. 1...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06F17/24G06Q30/06G06Q30/02G06F17/21G06F3/0484G06F40/143
CPCG06F17/248G06F17/212G06F3/04842H04L67/02G06Q30/0643G06Q30/0635G06Q30/0276G06F16/285G06F16/287G06F16/24575H04W4/021H04W4/025G06F40/186G06F40/103G06F40/143G06F40/106G06F3/0484G06F3/0485H04W40/244
Inventor BHASIN, KUNAL K.GREENBERG, ERIC H.GARRIS, JOHN M.MCFARLAND, IANFICKLIN, JARED L.ROLSTON, MARK E.
Owner WRAP MEDIA