Methods for Cross-Market Brand Advertising, Content Metric Analysis, and Placement Recommendations

Abstract

A computer-implemented method for processing and optimizing selection of placement of advertising content related to a brand in websites is provided. The method includes receiving from the user, attributes of an advertisement to be placed on a brand-centric website that relates to the brand, and receiving selections for types of websites to place the advertisement. The method further includes obtaining metrics from selected websites and historical performance for similar advertisements when placed on the selected websites. The method includes processing the obtained metrics and historical performance to define an advertising model. The advertising model defines a score correlated to effectiveness of the advertisement. Optimizing the advertising model is then performed to define a recommended advertising model, where the recommended advertising model defines optimal selections of websites for placement of the advertisement. The optimizing uses multivariable optimization to correlate the obtained metrics to a desired optimization criteria.

Description

CLAIM OF PRIORITY[0001]This application is a continuation application and claims priority to and benefit, under 35 U.S.C. § 120, of U.S. patent application Ser. No. 11 / 863,187 filed on Sep. 27, 2007, and entitled “Methods for Cross-Market Brand Advertising, Content Metric Analysis, and Placement Recommendations”, which is incorporated by reference herein in its entirety.CROSS-REFERENCE TO RELATED APPLICATIONS[0002]This application is related to co-pending: (1) patent application Ser. No. 11 / 736,560, filed on Apr. 17, 2007, entitled “Systems and Methods for Managing a Brand universe for User Information, Brand Related Marketing and User Interactivity”, and now abandoned, (2) patent application Ser. No. 11 / 736,571 filed on Apr. 17, 2007, entitled “Methods For Promoting Brand-Centric Advertising and Managing the Same”, and now abandoned, (3) patent application Ser. No. 11 / 863,204, filed on Sep. 27, 2007, entitled “Methods for Managing Content for Brand Related Media, and now issued as ...

AI Technical Summary

Benefits of technology

The patent text describes a benefit of having users fully engaged in a brand's website. This is that users who are engaged with the brand are more likely to be receptive to new or additional products and services. This also allows users to have a voice in shaping the content on the website, which can make them feel more in control. Overall, the website can adapt to the user's feedback and interactivity, making it a more dynamic and customizable space.

Problems solved by technology

Although some media, news and entertainment websites attempt to cover lots of information and on many different topics, the content related to any brand mentioned on the site is only in limited scale.

Unfortunately for the user, the search of a brand may turn up many pages, websites, and sources that speak about the brand, but in order to gain the best understanding about the particular brand, the user will have to move from site-to-site, to assemble a full understanding or gain the information they desire.

The user, in this example, would feel disconnected with the brand, when all is said and done, and the user may find him or herself exhausted from the search and sometimes useless reading and web navigation.

As a result, these users, although they may have an interest or desire to lean more about a brand, will not find the process inviting nor incite a connection to the brand.

Furthermore, if other users also seek access to similar knowledge about the same brand, those other users will not have knowledge about others having or desiring the same experience.

Consequently, user experiences regarding particular brands tend to happen in a relative vacuum.

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