Method and apparatus for validation of targeted advertising data

a technology for targeting advertising and data validation, applied in data processing applications, instruments, computing, etc., can solve problems such as incorrect calculation of commissions

Inactive Publication Date: 2020-10-15
PERNIX LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The AVP ensures accurate calculation of commissions and fees by using comprehensive analytics reports, preventing advertisers from being overcharged and ensuring transparency in billing processes.

Problems solved by technology

However, at times, advertising platforms may use incomplete data when calculating the commissions which advertisers owe to publishers and this may result in the commissions being calculated incorrectly.

Method used

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  • Method and apparatus for validation of targeted advertising data
  • Method and apparatus for validation of targeted advertising data
  • Method and apparatus for validation of targeted advertising data

Examples

Experimental program
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Embodiment Construction

[0023]According to one aspect of the disclosure, an attribution verification platform (AVP) is provided that verifies billing statements and other records which an advertising platform issues to an advertiser. The AVP may include an online frontend where the advertiser can register with the AVP and provide: (i) a first credential for retrieving performance metrics relating to the advertising platform, which may include the billing reports or statements from the advertising platform, and (ii) second credential for retrieving an analytics report from an analytics provider. The AVP may then use the first credential to retrieve a billing statement from the advertising platform. In addition, the AVP may use the second credential to retrieve the analytics report from the analytics provider. Afterwards, the AVP may use the analytics report to confirm the accuracy of charges and other data that are listed in the billing statement issued by the advertising platform. When errors are detected,...

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PUM

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Abstract

A system is disclosed comprising: a memory and at least one processor operatively coupled to the memory, the at least one processor being configured to: present a user interface for registering an advertiser with the system and specifying an attribution rule for calculating a fee that is owed by the advertiser to a first advertising platform; obtain an analytics report; generate an attribution report based on the analytics report and the attribution rule, the attribution report including an indication of a fee that is calculated based on the attribution rule; and transmit the attribution report to the first advertising platform.

Description

BACKGROUNDTechnical FieldDescription of the Related Art[0001]The present disclosure relates generally to electronic devices, and more particularly to targeted advertising.DESCRIPTION OF THE RELATED ART[0002]Online advertising is a form of marketing that uses the Internet to deliver promotional marketing messages to consumers. Typically, an online advertising system includes at least the following entities: a publisher, an advertiser, and an online advertising platform. As the name suggests, publishers may be entities that display online ads on their websites as a means of obtaining revenue. Advertisers may be businesses that benefit from the ads being displayed, and which pay a fee for the ads to be displayed. Advertising platforms may be entities that act as intermediaries that connect publishers to advertisers and determine the commissions which the advertisers owe the publishers. However, at times, advertising platforms may use incomplete data when calculating the commissions whi...

Claims

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Application Information

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Patent Type & AuthorityApplications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0283
InventorHARRIS, STEPHANIERATHBONE, THOMAS
OwnerPERNIX LLC