Marketing analysis and planning system and method

a marketing analysis and planning system technology, applied in marketing, data processing applications, instruments, etc., can solve the problem that prior art teachings do not provide tools that lottery administrators can us

Active Publication Date: 2006-02-14
SCI GAMES LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0005]In some embodiments, a computer implemented method for processing lottery sales data comprises the steps of: causing display of a table on a computer, the table containing data representing lottery game attributes and lottery ticket sales for a plurality of lottery game types; enabling a user of the computer to query the data in the table based on at least one criterion from a predetermined list of criteria; and modifying the table to contain values of an index that compares performance of each of the lottery game types that satisfy the query.

Problems solved by technology

However, the teachings of the prior art do not provide tools that lottery administrators can use to analyze lottery sales or use the results of the analysis in planning.

Method used

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  • Marketing analysis and planning system and method
  • Marketing analysis and planning system and method
  • Marketing analysis and planning system and method

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Embodiment Construction

[0017]U.S. Provisional Application No. 60 / 397,930, filed Jul. 23, 2002 is incorporated by reference herein in its entirety.

[0018]The Internet is a worldwide system of computer networks—a network of networks in which a user at one computer can obtain information from any other computer and communicate with users of other computers. The most widely used part of the Internet is the World Wide Web (often-abbreviated “WWW” or called “the Web”). One of the most outstanding features of the Web is its use of hypertext, which is a method of cross-referencing. In most Web sites, certain words or phrases appear in text of a different color than the surrounding text. This text is often also underlined. Sometimes, there are buttons, images or portions of images that are “clickable.” Using the Web provides access to millions of pages of information. Web “surfing” is done with a Web browser, the most popular of which presently are Netscape Navigator and Microsoft Internet Explorer. The appearance ...

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Abstract

A computer implemented method for processing lottery sales data comprises the steps of causing display of a table on a computer, the table containing data representing lottery game attributes and lottery ticket sales for a plurality of lottery game types; enabling a user of the computer to query the data in the table based on at least one criterion from a predetermined list of criteria; and forecasting sales of a new lottery game based on results of the query.

Description

[0001]This application claims the benefit of U.S. Provisional Application No. 60 / 397,930, filed Jul. 23, 2002.FIELD OF THE INVENTION[0002]The present invention relates generally to computer networks and the like, and more particularly to systems and methods for enabling lottery administrators to analyze lottery data and plan the release of lottery games, particularly instant lottery games.BACKGROUND OF THE INVENTION[0003]Lottery sales are an important source of revenue for many states. However, the teachings of the prior art do not provide tools that lottery administrators can use to analyze lottery sales or use the results of the analysis in planning.SUMMARY OF THE INVENTION[0004]In some embodiments, a computer implemented method for processing lottery sales data comprises the steps of: causing display of a table on a computer, the table containing data representing lottery game attributes and lottery ticket sales for a plurality of lottery game types; enabling a user of the comput...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06F7/08G06Q10/00G06Q30/00
CPCG06Q30/02G06Q10/06
Inventor SAFAEI, AMANRONG, WENKENNEDY, JR., JAMES C.
Owner SCI GAMES LLC
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