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Advertisement accounting method and system based on advertisement feedback telecommunication

A feedback communication and billing system technology, applied in telephone communication, metering/billing/accounting devices, data exchange details, etc., can solve problems such as incomprehension, unobjective charging basis, high invalid click rate, etc., to improve processing efficiency effect

Inactive Publication Date: 2007-09-05
卢斌
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, the new Internet advertising charging model is based on the calculation of the number of times users click on the link to the advertiser's website. Although it claims to be charged accurately according to the effect, this charging model has a high rate of malicious / invalid clicks, and the charging basis is not objective. , incomprehensible direct disadvantages and costly indirect disadvantages

Method used

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  • Advertisement accounting method and system based on advertisement feedback telecommunication
  • Advertisement accounting method and system based on advertisement feedback telecommunication

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Embodiment Construction

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Abstract

The method comprises: a) accessing and processing the users' feedback communication to the advertisement, which comprises: audio and video real-time communication and non real time communication such as: short message, text chat, leave word and email; in the feedback communication to advertisement, the communication time length or interactive times is divided into several time segment or several frequency segments; based on the time length segment and frequency segments, making the different charging rate; the product of time length and the frequency is the charging result which is the payment of relevant advertisement.

Description

technical field The present invention relates to the advertising billing technology, in particular to a method based on different segments of the communication duration or the number of interactions of the user for the advertising feedback communication process, and the advertisement corresponding to the feedback communication process is calculated at different segment rates. Method and system for costing. Background technique Now the advertising / sales behavior of all walks of life is basically a payment method that is estimated by feeling. There is a famous saying in the advertising industry: "Half of my advertising investment is ineffective, but I don't know which half." Advertisers can never accurately predict the location of the target customer group, and cannot effectively deliver the advertisement to potential customers group. According to statistics, nearly 500 billion U.S. dollars are wasted on ineffective advertisements worldwide every year. At present, the new...

Claims

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Application Information

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IPC IPC(8): H04L12/14H04M3/487H04M15/00
Inventor 卢斌
Owner 卢斌
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