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System and method for providing on-line user-assisted web-based advertising

An online advertising, advertising technology, applied in advertising, data processing applications, marketing and other directions, can solve the problem of not being able to add creativity to other web pages

Inactive Publication Date: 2007-10-03
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

ad creative must be integrated into other web content in order to effectively drive web traffic, but advertisers usually cannot unilaterally add creative to other web pages

Method used

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  • System and method for providing on-line user-assisted web-based advertising
  • System and method for providing on-line user-assisted web-based advertising
  • System and method for providing on-line user-assisted web-based advertising

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0020] System Overview

[0021] FIG. 1 is a block diagram showing a system 9 for providing online user-assisted web-based advertisements in accordance with the present invention. As will be appreciated by those skilled in the art, a plurality of individual client computers 12 are communicatively interfaced to server 11 through an interconnected network 10 such as the Internet or other form of communication network. As described further below beginning with reference to FIG. 2 , individual client computers 12 are operated by users 19 who handle web content, advertisements, other types of content and other operations through their respective client computers 12 and the delivery of web-based Ad requests for .

[0022] Each client computer 12 may be any form of computing platform connectable to a network, such as the Internet 10, and capable of interfacing with application programs. As will be appreciated by those skilled in the art, examples of stand-alone clients include, but ...

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PUM

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Abstract

A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is place on one or more targeted Web pages.

Description

technical field [0001] The present invention relates generally to web-based advertising, and more particularly to systems and methods for providing online user-assisted web-based advertising. Background technique [0002] While the origins of the Internet can be traced back to the late 1960's, the more recent development of the World Wide Web ("the Web") has provided sweeping access to untold amounts of information in stored electronic form. In particular, the web offers attractive opportunities to individual advertisers and businesses wishing to reach potentially large audiences at low cost. [0003] Effective online advertising via the web requires some form of notice or announcement describing a product or service offering in a manner similar to television, radio, and print media. On the web, advertisements can be provided as web pages that can also contain hyperlinks to virtual shopping carts, email addresses, and other useful information. But web-based advertising, or...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q99/00G06Q30/00
CPCG06Q30/02G06Q30/0263G06Q30/0273G06Q30/0276
Inventor 安德鲁·菲克斯奥维迪尤·普雷带斯库麦克·布鲁金
Owner GOOGLE LLC
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