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Intelligent advertising playing method

A technology for advertising broadcasting and advertising, which is applied in the fields of instruments, commerce, and data processing applications, and can solve the problems of large advertising area, high cost, and unclear audience

Inactive Publication Date: 2007-11-14
北京中青凯诚网络电视传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Existing advertisements have a large area, high costs, and unclear audiences, resulting in most of the funds covering only a small number of relevant users

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0013] Embodiment 1 (directed advertisement playing method)

[0014] The directed advertisement playing method of the present invention classifies the advertisements to be played in advance according to the existing user categories and inventory program categories, and inserts or organizes the advertisements most relevant to the user categories and program categories when a user orders a certain program. It is pushed to the user during the program, and there is a corresponding link during the program or after the program is played to continue watching or subscribing to the content in the advertisement. When a user watches a certain type of broadcast program, the advertisement most relevant to the user type and the program type is inserted in the program. Users can also modify the ad category they are interested in in the modification attribute after clicking an ad link.

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PUM

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Abstract

The invention discloses a smart broadcast advertising methods, composites with networks, content distribution system, programs, advertisement and network terminals and network users. Based on network users registered users of information reflect the age, sex, occupation, region, such as the basic personal preferences and through statistical classification of network users to watch different programs and advertising time to reflect user categories, thereby Content distribution system choosing the most consistent with the needs of advertisers network type ads user groups to enhance the effectiveness of advertising viewing. Because according to user behavior and habits of different needs, different types of advertising with the corresponding types of multimedia programming is sent to specific attributes of the crowd realized the minimum cost of advertising and advertising effectiveness and relevance of the effect of the greatest value.

Description

technical field [0001] The invention relates to an advertisement playing method, in particular to an intelligent advertisement organization and broadcasting method on the network. Background technique [0002] Existing advertisements have large placement area, high cost, and unclear audiences, resulting in most of the funds covering only a small number of relevant users. On the Internet, if the characteristics of users are counted and corresponding advertisements are placed according to different user situations, the investment in the advertisements will be small, and the relevant users will be directly covered, and the revenue will be greatly improved. In addition, through feedback, the coordination relationship between programs and advertisements can be summarized to improve the effect of advertisements. Contents of the invention [0003] The invention overcomes the traditional advertising delivery method that does not distinguish between groups of people, and provides ...

Claims

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Application Information

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IPC IPC(8): G06Q90/00G06Q30/00G06Q30/02
Inventor 许丰
Owner 北京中青凯诚网络电视传媒有限公司
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