A method and system for advertisement insertion in network TV living broadcast program

A technology for network TV and programs, applied in the Internet field, can solve the problem of no advertisements, improve efficiency and accuracy, and reduce the possibility of mistakes.

Active Publication Date: 2007-12-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
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  • A method and system for advertisement insertion in network TV living broadcast program
  • A method and system for advertisement insertion in network TV living broadcast program
  • A method and system for advertisement insertion in network TV living broadcast program

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[0019] In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the following further describes the embodiments of the present invention in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the embodiments of the present invention, and are not used to limit the embodiments of the present invention.

[0020] One of the advertising requirements for live online TV programs is to use designated advertising programs to cover the live programs in a specific time period to achieve the purpose of shielding the live programs and publishing advertisements.

[0021] Referring to Fig. 1, the method for inserting advertisements in a live web TV program according to the first embodiment of the present invention includes the following steps:

[0022] A1. Generate an advertising program stream;

[0023] A2. Receive a switc...

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Abstract

The invention discloses a method and system that inserting advertisement in network TV living broadcast program, the method includes following steps: A1. Generate advertisement program flow; A2. Receive switching request which switches living broadcast program to advertisement program; obtain data of said advertisement program, and living broadcast program medium flow played is changed to said advertisement program flow, at the same time information of medium flow played by living broadcast program is saved; A3. Receive the switching request which switches current program to original living broadcast program. The method and system in the invention can fulfill network TV advertisement requirement.

Description

technical field [0001] The invention belongs to the field of the Internet, and in particular relates to a method and a system for inserting advertisements in live TV programs on the Internet. Background technique [0002] Internet TV refers to video and audio information services transmitted to users through the Internet. It uses a technology that transmits and plays streaming media through existing network communication equipment. Most of the current Internet TV uses P2P streaming media technology. It makes the user connect faster, the buffer time is shorter, and the more people watching, the smoother the playback. For the programs of Internet TV channels, there is a kind of live broadcast program (i.e., live broadcast program of Internet TV streaming media) which is widely used. , such as directly collecting satellite TV signals in real time and encoding and releasing programs. With the rapid development of computer hardware and network transmission hardware, the applica...

Claims

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Application Information

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IPC IPC(8): H04N7/173H04N21/23
Inventor 张志东
Owner TENCENT TECH (SHENZHEN) CO LTD
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