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System for arranging advertisement according to competitive price in sliced time based on searching engine

A technology of bidding ranking and search engine, applied in the field of bidding ranking advertising system of search engine, can solve problems such as exhaustion of marketing expenses, any income brought by advertisers, click fraud, etc., to achieve wise advertising decisions and eliminate click fraud. Effect

Inactive Publication Date: 2007-12-26
KUXUN INTERACTIVE TECH
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] Such an advertising strategy is a breakthrough compared to traditional media advertising and other forms of online advertising, but there is a significant shortcoming, that is, the basis for its realization - the pay-per-click model (CPC), which is currently popular all over the world. Facing the problem of click fraud
The survey shows that a large part of the clicks on search engine related advertisements are false clicks, which do not bring any revenue to the advertisers, and thus cause the advertisers to suffer huge losses in vain
In addition to appearing in the search engine, the advertiser's site will also appear on the affiliate website of the engine, which causes the inevitable occurrence of false clicks.
There are three main reasons for false clicks: first, PPC marketing agencies intentionally increase clicks due to profit-driven behavior; Unintentional clicks formed during web browsing
Advertisers suffer losses easily cause their distrust of this advertising model, which will eventually affect the overall credibility and development space of search engine related advertising

Method used

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  • System for arranging advertisement according to competitive price in sliced time based on searching engine
  • System for arranging advertisement according to competitive price in sliced time based on searching engine

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Embodiment Construction

[0012] In order to better understand the present invention, the present invention will be further described below in conjunction with the accompanying drawings and specific embodiments.

[0013] As shown in Figure 1, the bidding advertising system includes an information release module, a storage database, an audit module, a retrieval module, a sorting module, a user information management module, a bidding module and a result page generation module. The information release module inputs the information and other relevant information to be released by the information publisher into the database; the information storage database stores the information submitted by the publisher and other related information; the information review module is used to review whether the information submitted by the information publisher is appropriate, including whether it is illegal , whether it is related to the submitted keyword, and used to determine whether the user’s balance is insufficient, ...

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Abstract

A bidding-sequence advertisement system based on search engine as per time slot comprises information issuing-module for inputting information content to be issued by publisher, storage databank for storing information and exhibiting price, checking module for verifying the truth of inputted information and for storing qualified information in said databank, index module for searching information in time slot according to key word, sequencing module for sequencing searched result according to high-low of price and result page generating module for generating final result page according to webpage format template.

Description

technical field [0001] The present invention relates to a bidding ranking advertisement system, more specifically, relates to a bidding ranking advertisement system based on a keyword search engine. Background technique [0002] Search Engine (Search Engine) is a system that searches, organizes and classifies Internet information resources, and stores them in a network database for users to query. It includes three parts: information collection, information classification, and user query. At present, there are two types of popular search engines: category search engines and keyword full-text search engines. The classified directory search engine collects and classifies Internet information according to certain standards, and compiles them into corresponding directories, and manages the directories in a hierarchical and sub-item manner. Searching information can be entered layer by layer according to the classification directory, and finally find the desired information . K...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 陈华吴世春
Owner KUXUN INTERACTIVE TECH
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