System and method for implementing statistics of hyperlink URL clicking ratio of mail

A technology of hyperlinks and emails, which is applied in the network field, can solve the problems of unmodified and unable to get the number of URL address clicks normally, and achieve the effects of improving accuracy, reducing omissions, and saving working time

Inactive Publication Date: 2008-07-23
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0015] The purpose of the present invention is to provide a system and method for realizing the click-through rate of hyperlink URLs in statistical mails, so as to solve the problem that the wrong code is written or the

Method used

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  • System and method for implementing statistics of hyperlink URL clicking ratio of mail
  • System and method for implementing statistics of hyperlink URL clicking ratio of mail
  • System and method for implementing statistics of hyperlink URL clicking ratio of mail

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Embodiment Construction

[0065] Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

[0066] See figure 1 , Which is a schematic diagram of an example of the system for counting the click rate of hyperlink URLs in emails according to the present invention. It includes a sending end and at least one client, where the sending end includes a web terminal 11, a first mail server 12, and a database 13. The web terminal 11 and the first mail server 12 are connected to the first mail server 12 through an intranet. The client includes a second mail server 14 and a number of user terminals 15. The user terminal 15 performs operations such as mail sending and receiving through the second mail server 14.

[0067] The web terminal 11 includes at least a mail template request unit 111 and a storage unit 112. The operator creates an email marketing task on the first email server 12 through the Web terminal 11, that is, fills in the email template content. The mai...

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PUM

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Abstract

The invention provides a system for realizing the count of clicking rate of hyperlink URL in mails and a process thereof. The process comprises that the operator hands in requirement to trace all the links via web terminal, after receiving the requirement, the first mail server treats the html source code of the mail module, analyzes all html elements, scans all the hyperlinks, then revises herf value and adds macro quotation. The first mail server adds macro definition in source code when the mail module task reaches the sending time, then sends to vecocity module engine to treat, the vecocity module engine replaces all the macro quotations and variations and finally generates mail content and sends to the client. When the URL in the mail is clicked by the user, the feedbacks comprising URL addresses and customer identification are returned, when the URL address of the customer identification is not calculated, the first mail server adds one for the relative URL address clicking calculator. The invention avoids writing wrong the code or forgetting to revise the herf value of a certain hyperlink, which increases the accuracy of count and reduces the leak of hand addition.

Description

Technical field [0001] The present invention relates to the field of networks, and in particular to a system and method for counting the click rate of hyperlink URL (Uniform Resource Locator, web page address) in emails. Background technique [0002] E-mail marketing is a marketing method that uses the form of e-mail to spread one's own information to one's target audience. For a long time, it has been favored by most companies and individuals for its obvious effect and low cost. With the rapid development of the Internet age, more and more businesses have begun to use this marketing email to promote the company. The sender (such as the marketer or the service party entrusted by the marketer) usually sends the marketing email to each user in the mailing list saved on the local end, and whether the user deletes it as spam or deletes the marketing email. Marketing content is very interested, which is a matter of great concern to marketers. Currently, a relatively common method is t...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04L12/58G06Q30/02
Inventor 张雪峰姚志群王定乾谢保华
Owner ALIBABA GRP HLDG LTD
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