System and method for advertisement inter cut in mobile media business

A technology of mobile media and streaming media server, which is applied in the field of mobile media business and can solve problems such as unavailability of data transmission and blank state.

Active Publication Date: 2008-07-30
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide a method and system for advertising insertion in mobile media services, so as to solve the defects in the current advertising insertion in mobile media services (1) the streaming session is terminated during switching, and the data transmission after switching This streaming session cannot be used to carry out, so there is a problem of re-establishing the streaming session, which causes a blank state; (2) How to realize that in the view of the user terminal, only one streaming session is played at the same time instead of multiple, so as not to affect The processing performance of the mobile phone

Method used

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  • System and method for advertisement inter cut in mobile media business
  • System and method for advertisement inter cut in mobile media business

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Embodiment Construction

[0041] In order to solve the disadvantages of the traditional technical solutions, the present invention further elaborates the method and system for advertising insertion in a mobile media service described in the present invention through the following specific examples. Limitations of Invention.

[0042] The embodiment of the system of the present invention consists of the following parts: user terminal, portal server, streaming media server, and advertisement server. Participating roles include: end user, SP / CP, operator administrator, advertising agency. Such as figure 1 As shown, the circles represent the roles, and the rectangles represent the subsystems that make up the system. in:

[0043] The user terminal is used to provide a platform for the user to request to log in to the portal server; and its streaming media player establishes a streaming session with the streaming media server, and establishes a transmission channel through negotiation parameters; it is als...

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Abstract

The invention discloses an advertisement-inserting method and system for mobile media service, which includes the following steps: a portal server receives SP / CP uploading program content and applies for publication, and receives the uploading advertisement from advertising agents and applies for publication; the portal server audits the program content and ads; if the application is approved, the portal server will send the program content to a streaming media server and the ads to an ads server; and the portal server will create a playing list of the program content and the ads and send the playing list to the ads server; when a user logs in to the portal server for requesting to play the program content, the streaming media server accessed the playing list from the ads server and transmits the program content requested to play and the corresponding ads to the user terminal through a transmission channel established between the streaming media player of user terminal and the streaming media server according to the playing list instruction. The invention solves the ads-inserting defect with prior mobile media service.

Description

technical field [0001] The invention relates to mobile media services, in particular to a method and system for advertising insertion in mobile media services. Background technique [0002] Advertisement insertion is an indispensable function for operators to operate mobile streaming media services, and it is required to be provided in the streaming media specifications formulated by major domestic telecom operators. [0003] The current traditional way of inserting advertisements is as follows: firstly, a playlist containing no specific advertisement content but an advertisement start event is established on the mobile streaming service platform. The program is related to a playlist with an advertisement start event created above, and the client stream media player parses the playlist, and requests advertisement content from the stream media server according to the advertisement start event when playing the program to perform advertisement insertion. [0004] There are the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06
Inventor 王金东
Owner ZTE CORP
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