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Customer loyalty based system internet protocol television advertising mechanism

A technology of Internet protocol and TV advertisement, which is applied in the direction of TV, two-way working system, electrical components, etc.

Inactive Publication Date: 2009-10-07
ALCATEL LUCENT SAS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, none of these solutions track real-time viewing of advertisements in Internet Protocol Television (IPTV) broadcast delivery platforms

Method used

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  • Customer loyalty based system internet protocol television advertising mechanism
  • Customer loyalty based system internet protocol television advertising mechanism
  • Customer loyalty based system internet protocol television advertising mechanism

Examples

Experimental program
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Embodiment Construction

[0018] now refer to figure 1 , an IPTV system 110 is described. The system has a set top box 112 connected to a television 114 . The STB records which advertisements were viewed and sends reports over the network 116 to interested parties 118, including advertisers.

[0019] now refer to figure 2 , describes a first method 210 of IPTV advertising based on customer loyalty, which includes a plurality of blocks or modules, which may be software, hardware or firmware, and / or a combination of software, hardware, and / or firmware. The method includes recording 212 the viewer profile of the ad viewed, collecting viewing time 214 of the ad viewed, and scoring 216 the viewer who viewed the ad. Information transfer between modules is performed through at least one of a wireless protocol, a wired protocol, and a combination of a wireless protocol and a wired protocol.

[0020] now refer to image 3 , describes a second method 310 of IPTV advertising based on customer loyalty, which...

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PUM

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Abstract

A system, method, and computer readable medium for customer loyalty based Internet Protocol television advertising, comprises, recording a viewership of a viewed advertisement, collecting a view time of the viewed advertisement, and crediting a viewer with having viewed the advertisement.

Description

Background technique [0001] The present invention relates generally to tracking viewership of advertisements, and more particularly to a customer loyalty based system for internet protocol television advertising delivery mechanisms. [0002] Currently, various loyalty-based systems reward users for viewing video-on-demand (VOD)-based content, and various videographers provide end-user tools to manage and select specific advertisements to watch. However, none of these solutions can track real-time viewing of advertisements in Internet Protocol Television (IPTV) broadcast distribution platforms. [0003] Therefore, there is a need for an environment capable of rewarding IPTV users who watch regularly inserted advertisements broadcast on an IPTV media delivery platform. Contents of the invention [0004] The invention tracks the viewing of advertisements by the end user and provides credits to his account. These are tracked in the IPTV client code on the end user STB (Set Top...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/173G06Q30/00
CPCH04N21/25866H04N21/812H04N21/44008H04N21/254H04N21/44204H04N21/84G06Q30/02H04N21/47815H04N21/4782H04N7/17309H04N21/6125H04N21/4784H04N21/6582H04H60/33H04N21/23424H04N21/25435H04N21/2547H04N21/26241H04N21/4316H04N21/8355
Inventor G·戴恩D·库恩J·弗朗
Owner ALCATEL LUCENT SAS