Information pushing method of wireless data service product

A technology of wireless data and product information, applied in the field of communication, can solve problems such as inability to push products or applications to users, inability to describe users' psychological characteristics, and defects in description methods.

Inactive Publication Date: 2009-12-30
卓望数码技术(深圳)有限公司
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  • Summary
  • Abstract
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AI Technical Summary

Problems solved by technology

In the existing user characteristic model, it is generally limited to describe the records of the user's overall behavior. Some defects in the organization and description of the user characteristic preference model make it impossible to form a comprehensive and in-depth description of the user's psychological characteristics and preferences and establish an accurate relationship between users and products or content based on the user characteristic preference model , so that no matching product or app can be pushed to the user

Method used

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  • Information pushing method of wireless data service product
  • Information pushing method of wireless data service product
  • Information pushing method of wireless data service product

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Embodiment Construction

[0023] The embodiment of the present invention proposes a wireless data service product information push method and system, which can comprehensively and in-depth describe the user's psychological characteristics and preferences and establish an accurate correlation between the user and the product or content, thereby pushing the user's preference for the user Wireless data service product information.

[0024] figure 1 It is a flowchart of a method for pushing wireless data service product information in an embodiment of the present invention, including the following steps:

[0025] Step 101, configuring a tag set;

[0026] Here, multiple tag sets can be configured. For example, the commonly used tag sets include the "general classification of content products" tag set, the "user motivation" tag set, the "popular vocabulary" tag set, and so on. Through these different classified label sets, the user's psychological characteristics and preferences can be reflected from diffe...

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Abstract

The invention provides an information pushing method of a wireless data service product, comprising the following steps of: preestablishing a corresponding relation of labels and wireless data service products; recording user behaviors and generating locus log data of user behaviors; calculating and obtaining standard behavior weight corresponding to various user behaviors according to the locus log data of user behaviors; calculating and obtaining quantified values of association of the users and all labels according to the standard behavior weight corresponding to various user behaviors and frequency information of the user behaviors; determining wireless data service product information of user preferences according to the quantified values of association of the users and all labels and corresponding relation of the labels and the wireless data service products and pushing the wireless data service product information to a user terminal for displaying. The invention also provides an information pushing system of the wireless data service product correspondingly, and can realize that the wireless data service product information of user preferences is pushed for the user.

Description

technical field [0001] The present invention relates to the communication field, in particular to a method and system for pushing wireless data service product information. Background technique [0002] As telecom operators speed up the pace from network operation to integrated information operation, the proportion of wireless data services mainly based on digital content and applications in telecom operators' operating services is rapidly increasing. Data services are characterized by rich and diverse types. In such an environment, it is difficult for users to find the products or applications they need by actively searching or searching. [0003] In the prior art, user feature models are used in data services to describe user features and preferences, to match users with content or products, and to automatically push the content or products to users. In the existing user characteristic model, it is generally limited to describe the records of the user's overall behavior. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/00H04W4/12H04W88/08
Inventor 王有为张啸雄唐新猷
Owner 卓望数码技术(深圳)有限公司
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