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Method for efficiently advertising and displaying banner at mobile phone client

A mobile client, advertising display technology, applied in branch offices providing special services, message/mail/announcement, data exchange details, etc., can solve the problems of reducing advertising efficiency, backwardness, user dynamic adjustment, etc., to achieve accurate advertising The effect of delivery

Inactive Publication Date: 2010-10-13
北京闻言科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, many Internet information client-side software advertisement delivery technologies are relatively backward. Generally, a fixed interface is used to display fixed advertisements. It is difficult to make dynamic adjustments according to user attributes and behaviors, which reduces the efficiency of advertisements.

Method used

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Examples

Experimental program
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Embodiment Construction

[0020] Referring to Fig. 1, main steps of the present invention are as follows:

[0021] Step 1: Establish an advertising delivery platform.

[0022] Step 2: Establish an intelligent advertising matching engine.

[0023] Step 3: The client displays the advertisement banner returned by the server.

[0024] Step 1 above, the specific steps for establishing an advertising delivery platform are as follows:

[0025] Step 11: Establish a background advertisement delivery system, where system administrators can add, edit, and delete advertisements placed by advertisers.

[0026] Step 12: The advertisement delivery system supports image advertisements and text advertisements, and supports adding multiple keywords for each advertisement to identify the advertisement category.

[0027] Step 2 above, the specific steps for establishing an advertising intelligent matching engine are as follows:

[0028] Step 21: Every time the client connects to the server to request content, the serv...

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Abstract

The invention relates to a method for efficiently advertising and displaying a banner at a mobile phone client, which comprises the following steps of: firstly, establishing an advertising platform; secondly, establishing an advertisement intelligent matching engine; and finally, displaying the advertisement, which is returned by a server, by the client. Through the method, mobile phone client software realizes accurate advertising by using intelligent matching technology and mobile phone zone positioning technology.

Description

technical field [0001] The invention relates to a method for efficiently placing and displaying advertisements on a mobile phone client, and in particular to a method for realizing precise advertisement placement on a mobile phone client by using intelligent matching technology and mobile phone area positioning technology. Background technique [0002] With the explosive growth of the number of mobile phone users in China and the popularity of smart phones, mobile phones have become an indispensable portable communication tool and digital assistant in people's daily life. More and more people use mobile phones to browse Internet information. Because the mobile phone is subject to some restrictions such as screen size and hardware performance, it is not very convenient to browse and operate Internet pages. Therefore, the mobile phone client software is being accepted by more and more users because of its good handling and excellent performance. At present, many Internet inf...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/12H04L12/18
Inventor 汤海京张章孙涛蒋海涛
Owner 北京闻言科技有限公司
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