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Method, device and system for processing media advertising service

A business processing and media technology, applied in advertising, transmission systems, electrical components, etc., can solve problems such as waste of system resources, inability to guarantee the reasonableness of media advertising programs, and inconsistencies in the actual impact of charging amounts, etc., to achieve targeted Effect

Active Publication Date: 2012-11-28
CHINA MOBILE GROUP JILIN BRANCH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the broadcasting of media advertising programs is generally played on the media terminal according to the pre-set sequence of media advertising programs, and the effect of media advertising programs after broadcasting, that is, the situation of the audience who accepts the media advertising programs, is what the media advertising provider cares about. problem, and the effect of the media advertising program after playing is poor, wasting system resources related to media advertising business processing in the media advertising system
[0004] For the billing of the broadcast of the media advertising program, the specific charging amount has been determined before the broadcasting, and since the effect of the media advertising program is determined, there is no way to guarantee whether the determined charging amount is relative to the playing of the media advertising program. Reasonable, which often leads to a mismatch between the amount charged and the actual impact of the broadcast of the media advertising program

Method used

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  • Method, device and system for processing media advertising service
  • Method, device and system for processing media advertising service
  • Method, device and system for processing media advertising service

Examples

Experimental program
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Embodiment 1

[0033] Embodiment 1 of the present invention provides a charging method for playing media advertising programs, such as figure 2 shown, including:

[0034] Step S201. In the first embodiment, while the media terminal is playing the media advertisement program, the face detection technology is used to collect the number of viewers watching the media advertisement program. This number is the number of effective audience, which can be within a set time period. The effective audience size of the , or the effective audience size at the set location. Among them, the face detection technology can be that the camera on the media terminal collects an image, and determines the face image in the image through image processing technology, and determines the number of viewers watching the media advertisement program accordingly. This is the prior art , which will not be described in detail here.

[0035] Step S202, according to the collected number of valid audiences within the set time...

Embodiment 2

[0041] Embodiment 2 of the present invention provides a method for controlling playback of media advertising programs, such as Figure 4 shown, including:

[0042] Step S401, in the second embodiment, while the media terminal is playing the media advertisement program, the face detection technology is used to collect the number of viewers watching the media advertisement program, and this number is the number of effective audiences; and the crowd characteristics of the effective audience are collected, If the number of each set age group in the effective audience is further determined, the number of males and females in the effective audience can also be determined; and the residence time of the effective audience can also be determined; and it can also be To identify the audience’s identity when playing a media advertising program in the face of an audience, such as playing a media advertising program through a mobile phone terminal, and identifying the audience’s identity th...

Embodiment 3

[0057] Based on the same inventive concept, according to the media advertisement service processing method provided by the above-mentioned embodiments of the present invention, correspondingly, Embodiment 3 of the present invention also provides an application server, and its structural diagram is as follows Figure 5 shown, including:

[0058] The receiving unit 501 is used to receive the audience information corresponding to the broadcast of the media advertisement program sent by the media terminal; the audience information is collected by the media terminal according to the biological characteristics of the human body, and represents the information of the audience who accepts the media advertisement program;

[0059] The control unit 502 is configured to control the playing of the media advertisement program according to the audience information.

[0060] Preferably, it also includes: a charging unit 503, configured to charge for playing the media advertisement program ac...

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Abstract

The invention discloses a method, a device and a system for processing a media advertising service. The method comprises the following steps of: acquiring corresponding audience information according to human body biological traits when a media advertising program is played, wherein the audience information characterizes information on audiences who accept the media advertising program; and controlling the play of the media advertising program according to the audience information. By adopting the method, the device and the system provided by the invention, the media advertising service can be processed more reasonably in a more targeted mode.

Description

technical field [0001] The present invention relates to the technical field of data services in the communication field, in particular to a method, device and system for processing media advertisement services. Background technique [0002] The current media advertising industry basically consists of two parts: media advertising system operators and advertising content providers. The system operator plays the media advertising program provided by the content provider through the media terminal, and charges the content provider for the played media advertising program accordingly. For example, media terminals are located in shopping malls, subways, railway stations, business halls, office buildings, etc., and broadcast media advertising programs to people in these places, and viewers who pass through the media terminals are regarded as audiences receiving media advertising programs. [0003] At present, the broadcasting of media advertising programs is generally played on th...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G09F27/00H04L29/06
Inventor 裴忠国杨光宇郑光华刘光远丛才巍张弘毅
Owner CHINA MOBILE GROUP JILIN BRANCH