Method, device and system for inserting advertisement

Abstract

The invention discloses a method, device and system for inserting an advertisement. The method for inserting an advertisement, disclosed by the invention, comprises the following steps of: receiving a playing request message which carries user information and media information from a user terminal; judging whether the user needs to insert an advertisement according to the user information and the media information; if the user needs to insert advertisement, stopping playing streaming media corresponding to the playing request message, acquiring advertisement streams corresponding to the user information and the media information, and transmitting the advertisement streams to the user for playing; and when playing competition of the advertisement streams is detected, sending a playing request message to a streaming media server and forwarding the streaming media corresponding to the playing request message acquired from the streaming media server to the user terminal. Due to the adoption of the invention, the requirements of CPU (Central Processing Unit) resources occupied by advertisement insertion and hardware configuration on a streaming media agent are lowered, the pushed advertisement information contents are increased, and setting of the streaming media agent is simplified.

Description

technical field [0001] The invention relates to the technical field of network interconnection, in particular to a method, device and system for inserting advertisements. Background technique [0002] In the Internet, the following three methods are usually used for advertising insertion: Mode 1, a streaming media server is used for advertising insertion; wherein, the streaming media server needs to be embedded with an advertisement management module and an advertisement insertion module; the advertisement management module is responsible for Manage advertisement content and advertisement insertion strategy; in this way, when the end user accesses the streaming media service, the advertisement insertion module of the streaming media server inserts the corresponding advertisement segment into the audio and video data stream of the streaming media according to the advertisement insertion strategy, together issued to the terminal user; the second method is to use the streaming ...

AI Technical Summary

Problems solved by technology

However, if the above-mentioned method 1 and method 2 are adopted for the advertisement insertion in the prior art, supervision or monitoring cannot be performed from the operator, which is not conducive to the flexibility and effectiveness of the advertisement insertion control; if the advertisement insertion in the prior art adopts the third method , the streaming media agency needs to decode and encode the audio and video streams in real time for advertising insertion, which consumes a lot of CPU resources and requires high hardware specifications for the streaming media agency.

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