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Advertisement generating method and equipment

An advertising and equipment technology, applied in the network field, can solve the problems of inconvenient management, differences in advertising creative format and length, time-consuming and labor-intensive, etc., and achieve the effect of multiplying efficiency

Inactive Publication Date: 2012-01-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In addition, sometimes the same set of advertising content provided by the advertiser may be used in different positions or applied in different styles by the advertising provider
However, the ad creative displayed under different styles has different formats and lengths.
It is time-consuming, laborious, and inconvenient for the promotion client to write a version of creative for each promotion style.

Method used

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  • Advertisement generating method and equipment
  • Advertisement generating method and equipment
  • Advertisement generating method and equipment

Examples

Experimental program
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Embodiment Construction

[0020] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0021] figure 1 A topological diagram of a system for generating advertisements supporting layout preview according to one aspect of the present invention is shown, which includes an advertisement generating device 1 and multiple user devices 2 . Among them, the advertisement generation device 1 can be connected with multiple user equipments 2 via a network, and generate and preview advertisements according to advertisement information input by users from the user equipments 2 . Here, the network includes but not limited to the Internet, wide area network, metropolitan area network, local area network, VPN network, wireless self-organizing network (Ad Hoc network), etc. Advertisement is a display form of products and / or services, including but not limited to text , pictures, audio, music, video, animation, web pages, multimedia and other formats of informati...

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Abstract

The invention aims at providing a preview-available advertisement generating method and equipment, wherein the advertisement generating equipment acquires advertisement information input by a user, generates various advertisement preview formats according to the advertisement information and providing the various advertisement preview formats to the user. Compared with the prior art, the invention provides various advertisement preview formats for the user, and is not only helpful for exploring a really appropriate advertisement format for the user, but also beneficial to multiplication of the advertisement generating efficiency.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a technology for generating advertisements. Background technique [0002] As one of the most important marketing means to promote products and services to target consumer groups, advertising has always attracted people's attention. Moreover, with the penetration of network technology into real life, network advertising is increasingly valued by many businesses. [0003] The biggest feature of online advertisements (especially search link advertisements) is that the advertisement content is mainly filled in by the advertiser according to the basic style set by the advertisement space provider. Therefore, it is very necessary to provide a real-time advertisement preview method to help advertisers see how the advertisement will actually be displayed in the future while writing the advertisement. In addition, sometimes, the same set of advertising content provided by the advertise...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
Inventor 沈丽
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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