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Matching advertisers and users based on their respective intents

A technology for advertisers and users, applied in the field of search engines

Inactive Publication Date: 2012-07-04
ADCHEMY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This makes it less likely for users to discard or ignore the ad, so the ad is more likely to generate revenue

Method used

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  • Matching advertisers and users based on their respective intents
  • Matching advertisers and users based on their respective intents
  • Matching advertisers and users based on their respective intents

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0017] System Overview

[0018] figure 1 An exemplary system 100 including the parties involved in a digital marketing campaign and the relationships between the parties is illustrated. System 100 may include one or more ad exchanges 110 , one or more publishers 120 , one or more visitors 130 , one or more agencies 140 , one or more advertisers 150 . Each ad exchange 110 may serve one or more publishers 120 , one or more agencies 140 , or one or more advertisers 150 . Each publisher 120 may have one or more ad pools 122 at any given time, and each ad pool 122 may include a space 124 for placing an ad and a visitor 130 to which the ad is to be displayed. Each agency 140 may represent and manage digital marketing campaigns for one or more advertisers 150 . Each advertiser 150 may have one or more advertisements 152 and one or more landing pages 154 to be presented to various visitors 130 . Publishers 120 may interact with agencies 140 or directly with advertisers 150 , an...

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PUM

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Abstract

The invention relates to matching advertisers and users based on their respective intents. In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent.

Description

[0001] related application [0002] This application claims priority under U.S. Provisional Patent Application No. 61 / 377,648, filed August 27, 2010, under § 119(e) of Part 35, United States Code. technical field [0003] The present invention relates to search engines, and marketing and advertising based on search engines. Background technique [0004] The Internet provides a versatile medium for advertising. An advantage of Internet advertising over traditional advertising (eg, on billboards or in newspapers or magazines) is more customized or personalized advertising, even down to the level of the individual user. Advertisements that are more personalized can be more effective than advertisements that are less personal and tend to be more effective when the advertisement is specifically targeted to users who are more likely to be interested in the advertisement. This makes it less likely for users to discard or ignore the ad, so the ad is more likely to generate revenu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q30/0247G06Q30/0256G06Q30/0276G06Q30/0241G06Q30/0251G06Q30/0244
Inventor 丹尼尔·加拉斯维拉威驰·泰·修玛萨希特莫西·V·努卡拉理查德·爱德华·查特文本杰明·大卫·福斯特艾伦·科莱曼曼尼诗·契特瑞斯瓦·查卓瑟卡尼廷·古塔斯里尼赫·若姆施·孔达吉文卡特斯·纳塔拉詹尼廷·杜戈尔阿兰桑多·玛格纳尼
Owner ADCHEMY