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Current device location advertisement distribution method and system

A device, advertising technology, applied in the field of network, which can solve the problem of real-time delivery of live TV and video content bandwidth limitations

Active Publication Date: 2015-04-01
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there have always been bandwidth limitations to the real-time delivery of live television and video content, especially when delivered over telecommunications and mobile operator networks that distribute television content to client devices via wireless communications

Method used

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  • Current device location advertisement distribution method and system
  • Current device location advertisement distribution method and system
  • Current device location advertisement distribution method and system

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0016] In various embodiments, the mobile network operator controls the distribution of television content to individual client devices via wireless distribution points. The mobile network operator receives requests for television content from client devices and passes one, but not all, of these requests to a content service for providing television content to the client device for distribution. The content service also provides advertisements to client devices along with the television content to be distributed. A proxy cache is located at the aggregation point and at the wireless distribution point of the mobile network operator to cache content data for the television content and / or cache advertisements before the cached content data is delivered wirelessly to the client device cache. The wireless distribution point simulates television multicasting in delivering cached content data for television content from the proxy cache to the plurality of client devices.

[0017] A...

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PUM

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Abstract

In embodiments of current device location advertisement distribution, a mobile network operator receives media content from a content service and can then communicate the media content to a client device via a wireless distribution point. A device location service determines that a current location of the client device is not within a geographic region associated with the client device, and updates the current location of the client device from location data that identifies the current location of the client device. The media content can then be updated for distribution to the client device along with advertisements that correspond to an advertising locale, which includes the current location of the client device.

Description

technical field [0001] The present invention relates to network technology, and in particular to a system and method for distributing advertisements via a network. Background technique [0002] Delivery of television content over an Internet connection is an increasingly popular technique. In addition to short video clips and recorded movies, live television can also be distributed via the Internet, and television programs can be streamed to portable devices, such as mobile phones or computer devices. However, there have always been bandwidth limitations to real-time delivery of live television and video content, especially when delivered over telecommunications and mobile operator networks that distribute television content to client devices via wireless communications. [0003] Additionally, television content typically includes national and / or local advertising. Local advertisements are generally distributed within a fixed geographic area and are intended to reach poten...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668
CPCH04N21/41407H04N21/42202H04N21/26291H04N21/25841H04N21/6582H04N21/2668H04N21/812H04L67/10
Inventor N·明瓦拉
Owner MICROSOFT TECH LICENSING LLC