Method for analyzing Internet advertisement popularizing effect

Abstract

The invention provides a method for analyzing Internet advertisement popularizing effect, which is characterized by including the following steps: step I, a Javascript is added to the website to collect codes, a user logs in a client to visit pages, and a server obtains user visit information; step II, the user type is determined according to the user visit information; step III, the user attribute of each user is categorized and analyzed; and step IV, the statistics of an analysis result is performed by the server, and the statistics result is displayed in percentage and total visit. The user visit information includes user track coordinate, total visit page time, visitor source city, source keywords, visit time, web browser, source website and visit page address. The user type includes a valid visit user and an invalid visit user. The method takes the fact that whether mouse track exists as the main standard for judging whether the flowrate is valid, and is not suitable for batch faking, thereby ensuring the authenticity and validity of the judgment.

Description

technical field [0001] The invention relates to the field of network advertisements, and more specifically relates to a method for analyzing network advertisement promotion effects. Background technique [0002] At present, with the development of the network and the wide application of computers, the market of network-based advertisements (hereinafter referred to as network advertisements) expands rapidly. At present, there are many problems in online advertising that affect the promotion effect: Ad clickers do not have any purchase intentions, but to consume the current advertising budget of competitors, so that competitors’ ads will no longer be displayed; bidding keywords are set incorrectly, resulting in no source users. Purchase intention; In order to achieve sufficient website visits promised to customers, website operators use traffic wizard (a tool for webmasters, personal bloggers, web writers, website promotion, online marketing, online store promotion, etc. Pers...

AI Technical Summary

Problems solved by technology

At present, there are many problems in online advertising that affect the promotion effect: Ad clickers do not have any purchase intentions, but to consume the current advertising budget of competitors, so that competitors’ ads will no longer be displayed; bidding keywords are set incorrectly, resulting in no source users. Purchase intention; In order to achieve sufficient website visits promised to customers, website operators use traffic wizard (a tool for webmasters, personal bloggers, web writers, website promotion, online marketing, online store promotion, etc. Personnel, free network promotion software used to increase website traffic, store / commodity views, page PV (visit volume), UV (unique visitor), IP (independent IP), etc.) to brush traffic to the customer website, greatly increasing the customer's network Advertisement spending, reducing the effect of network delivery

[0003] There are existing methods of judging the effect of advertising promotion by parameters such as dwell time, number of pages visited, and visiting address, but these parameters can be forged, so it is impossible to better judge the effect of advertising promotion

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