Method for advertising by private information without publishing private information by advertiser

A technology for advertising and private information, applied in digital data protection, marketing, etc., can solve security issues, leakage of core business logic of advertisers, etc., and achieve high security, convenient budget allocation, and high flexibility

Active Publication Date: 2013-06-12
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Note: The core business logic of the advertiser is leaked, and the security problem is serious

Method used

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  • Method for advertising by private information without publishing private information by advertiser
  • Method for advertising by private information without publishing private information by advertiser

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0041] Such as figure 1 As shown, the present invention provides a method for an advertiser to place advertisements without disclosing private information, including the following steps:

[0042] (1) The advertiser’s domain saves the user’s ad delivery data, which includes the user’s ad delivery requirements, delivery amount, delivery material, and the user’s identity mapping code in the advertiser’s domain, as well as the user’s ad delivery service provider domain. The identity mapping code, the identity mapping code in the advertising exchange market domain, and establish the corresponding identity mapping information. The advertiser domain sends the user's advertisement delivery data fragments to different advertisement delivery service provider domains;

[0043] (2) The user visits the webpage with the advertising space in the advertising media domain;

[0044] (3) The webpage sends an advertisement space request to the advertising exchange market domain, and the request ...

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Abstract

The invention discloses a method for advertising by private information without publishing private information by an advertiser. The method has high safety, the whole process of core data is completely mastered by the advertiser without informing any third party; multiple advertising service providers are supported to be simultaneously managed so as to conveniently carry out budget distribution and advertising audience distribution and synchronization; the flexibility is high; and meanwhile, the whole advertising process can be actively controlled by the advertiser.

Description

technical field [0001] The invention relates to the field of advertising, in particular to a method for advertisers to use private information to place advertisements without disclosing private information. Background technique [0002] As we all know, Internet advertising is the most important profit model in the Internet industry, and traffic monetization has become a very important evaluation standard for Internet commercial products. With the development of Internet crowd-targeting technology, Internet advertising has also begun to get rid of a single, rigid transaction model and shift to a more accurate and efficient transaction model. [0003] Ad Exchange is an Internet advertising trading platform. Like a stock trading platform, Ad Exchange connects the buyers and sellers of advertising transactions, that is, the advertiser and the owner of the advertising space. When it comes to buyers and sellers, it is necessary to introduce two platforms that serve both buyers a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F21/60
Inventor 汤奇峰宁绍军
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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