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Method for delivering advertisement on mobile device

A mobile device and advertising technology, applied in the direction of program control devices, etc., can solve the problems of limited delivery time, limited advertising scalability, etc.

Inactive Publication Date: 2013-08-21
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] At present, when placing advertisements on handheld mobile devices, the main body of the advertisement must contain the technical implementation (related code) of advertisement placement. This form limits the scalability of advertisement placement, and limits its delivery time, delivery content, user interaction and display location

Method used

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  • Method for delivering advertisement on mobile device
  • Method for delivering advertisement on mobile device

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0044] Such as figure 1 As shown, a method for advertising on a mobile device of the present invention includes the following steps:

[0045] (1) A first application detects the startup state of at least one second application;

[0046] (2) When the first application detects that the second application is started, the first application searches through a server for the pre-stored advertisement delivery code or the advertisement delivery application of the first application on the mobile device, and downloads corresponding at least one creative;

[0047] (3) The first application newly creates at least one top-level window; and

[0048] (4) The first application delivers the creative to the top-level window for playback.

[0049] The top-level window covers at least part of the displayed content of the second application. The advertisement delivery code or the advertisement delivery application of the first application on the mobile device is regularly updated on the server...

no. 2 example

[0062] Such as figure 2 As shown, a method for advertising on a mobile device of the present invention includes the following steps:

[0063] (1) A first application detects the startup state of at least one second application;

[0064] (2) When the first application detects that the second application is started, the first application newly creates at least one top-level window; and

[0065] (3) The first application delivers at least one pre-stored creative to the top-level window for playback.

[0066] The top-level window covers at least part of the displayed content of the second application. The pre-stored creatives in the first application are regularly updated. The top window is a touch display layer, and the creative material is a touch interactive advertisement. The mobile device is a handheld game console, or a mobile phone, or a smart phone, or a tablet computer.

[0067] In this embodiment, the first application in the mobile device may also have pre-stored ...

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Abstract

The invention discloses a method for delivering an advertisement on a mobile device. The method comprises the following steps that a first application detects the starting state of at least one second application; when the first application detects that the second application is started, the first application searches for a pre-stored advertisement delivering code or an advertisement delivering application regarding the first application on the mobile device through a server, and downloads at least one corresponding advertisement material; the first application newly establishes at least one top layer window; the first application delivers the advertisement material to a top layer window for playing. The method for delivering the advertisement on the mobile device decomposes a necessary inclusion relation between a delivering main body and the advertisement delivering code, advertisement delivering only relies on the advertisement delivering control code and a relevant remote control service, and advertisement delivering can relay on relevant information of set time, contents, device states and the like of the remote control service.

Description

technical field [0001] The invention relates to the field of advertisement delivery, in particular to a method for placing advertisements on mobile devices. Background technique [0002] Mobile advertising is paid information disseminated through mobile media, with the aim of influencing the attitudes, intentions and behaviors of the recipients through these commercial messages. Mobile advertisement is actually a kind of interactive network advertisement, which is carried by mobile communication network, has all the characteristics of network media, and has more advantages than Internet, because mobility enables users to receive information anytime and anywhere. [0003] At present, with the gradual increase in the penetration rate of mobile phone users in my country, the application value of mobile phones as a new type of media is also increasingly prominent. Mobile media has advantages that other media cannot match, such as the widest coverage of the population, relative...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F9/44
Inventor 汤奇峰严伟光
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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