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Pushed information publishing method and device

A technology for pushing information and image information, applied in image communication, selective content distribution, special data processing applications, etc., can solve problems such as inaccurate orientation, and achieve the effect of improving publishing accuracy, increasing attractiveness and click-through rate

Active Publication Date: 2013-12-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the release of push information for video content is currently not as precise as text information.

Method used

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  • Pushed information publishing method and device
  • Pushed information publishing method and device

Examples

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Embodiment Construction

[0046] The basic idea of ​​the present invention is: extract the client image information when the video is paused, and match the image information with user features; when the matching is successful, mark the user in the current video image according to the matched user features; detect the user When the mark is selected, push information corresponding to the user mark is released.

[0047]The present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments.

[0048] The present invention realizes a publishing method of pushing information, such as figure 1 As shown, the method includes the following steps:

[0049] Step 101: extracting the image information of the client when the video is paused, and matching the image information with user characteristics;

[0050] Specifically, the server extracts all the image information of the client when the video is paused through image recognition technology, and match...

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Abstract

The invention discloses a pushed information publishing method. A server extracts client-side image information when a video is paused and performs matching of the image information and user characteristics. When the matching succeeds, user marking is performed in a current video image according to the matched user characteristics. The server detects that user marks are selected, and pushed information corresponding to the user marks is published. The invention further discloses a pushed information publishing device. By means of the scheme, the publishing accuracy of the pushed information of directed video contents can be improved, the pushed information and the video are tightly combined, and the attraction degree and the click rate of the pushed information are improved.

Description

technical field [0001] The present invention relates to information dissemination technology based on video content in the Internet, in particular to a method and device for distributing push information. Background technique [0002] At present, the release of push information for targeted video content on the Internet is basically distinguished according to the attributes of the video, such as movies, TV dramas, sports, and news. For example, for targeted TV dramas, push information is published in the videos of all TV dramas. [0003] The core system of precise and targeted push information release is basically based on the analysis of text information. Through the analysis of the input text on the network media content, such as search keywords, etc., the information keyword table is obtained, and the keywords in the keyword table are compared with the text information of the push information itself. If the content matches, it will be in the corresponding Publish push i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/472G06F17/30
Inventor 易琦娜唐元海
Owner TENCENT TECH (SHENZHEN) CO LTD
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