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Method and device for publishing push information

A technology for pushing information and image information, applied in image communication, selective content distribution, special data processing applications, etc., can solve problems such as inaccurate orientation, and achieve the effect of improving publishing accuracy, increasing attractiveness and click-through rate

Active Publication Date: 2017-08-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the release of push information for video content is currently not as precise as text information.

Method used

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  • Method and device for publishing push information
  • Method and device for publishing push information

Examples

Experimental program
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Embodiment Construction

[0046] The basic idea of ​​the present invention is: extract the client image information when the video is paused, and match the image information with user features; when the matching is successful, mark the user in the current video image according to the matched user features; detect the user When the mark is selected, push information corresponding to the user mark is published.

[0047]The present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments.

[0048] The present invention realizes a publishing method of pushing information, such as figure 1 As shown, the method includes the following steps:

[0049] Step 101: extracting the image information of the client when the video is paused, and matching the image information with user characteristics;

[0050] Specifically, the server extracts all the image information of the client when the video is paused through image recognition technology, and matc...

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Abstract

The invention discloses a push information release method. The server extracts the image information of the client when the video is paused, and matches the image information with user features; User mark; when the server detects that the user mark is selected, it releases the push information corresponding to the user mark; the present invention also discloses a device for publishing push information. Through the solution of the present invention, the push information of directional video content can be improved. The release accuracy of the push information is closely integrated with the video, and the attractiveness and click-through rate of the push information are improved.

Description

technical field [0001] The present invention relates to information dissemination technology based on video content in the Internet, in particular to a method and device for distributing push information. Background technique [0002] At present, the release of push information for targeted video content on the Internet is basically distinguished according to the attributes of the video, such as movies, TV dramas, sports, and news. For example, for targeted TV dramas, push information is published in the videos of all TV dramas. [0003] The core system of precise and targeted push information release is basically based on the analysis of text information. Through the analysis of the input text on the network media content, such as search keywords, etc., the information keyword table is obtained, and the keywords in the keyword table are compared with the text information of the push information itself. If the content matches, it will be in the corresponding Publish push i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258H04N21/472G06F17/30
Inventor 易琦娜唐元海
Owner TENCENT TECH (SHENZHEN) CO LTD
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