Network advertisement push method and device

An online advertising and advertising technology, applied in the Internet field, can solve the problems of poor advertising accuracy and inability to push advertisements, and achieve the effect of improving accuracy

Inactive Publication Date: 2013-12-11
亿赞普(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above-mentioned network advertisement pushing method has at least the following disadvantages: if the webpage visited by the user has nothing to do with the type of advertisement, the correct advertisement cannot be pushed to the user. to users, resulting in poor accuracy of ad placement

Method used

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  • Network advertisement push method and device
  • Network advertisement push method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0053] see figure 1 , a network advertisement push method provided by an embodiment of the present invention is described, the method includes:

[0054] s101. Obtain real-time behavior information of a user, where the real-time behavior information includes: real-time web page jump information and / or real-time search engine keywords.

[0055] The acquiring the user's real-time behavior information specifically includes: acquiring the user's real-time network behavior message, and then acquiring real-time webpage jump information and / or real-time search engine keywords from the real-time network behavior message.

[0056] The real-time webpage jump information includes information on websites visited by the user before reaching the current target website. Wherein, each visited website information corresponds to a unique website identifier, such as a Uniform Resource Locator (UniformResourceLocator, URL).

[0057] The search engine keyword in the network behavior message indic...

Embodiment 2

[0078] see figure 2 , a network advertisement push method provided by an embodiment of the present invention is described, the method includes:

[0079] s201, acquiring real-time behavior information of the user.

[0080] s202, acquiring historical behavior information of the user.

[0081] It should be noted that step 202 can be implemented independently of other steps in this embodiment. For example, step 202 can be executed periodically based on a background thread or by the server to obtain and store the user's historical behavior information. In this way, when the current user needs to play When advertising, the required information can be obtained from the pre-stored historical behavior information in real time, thus greatly saving time.

[0082] Among them, the user's historical behavior information is obtained, including:

[0083] Sub-step 1, obtaining the historical network behavior messages of the user within a certain period of time, and cleaning and filtering t...

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Abstract

The invention provides a network advertisement push method and a network advertisement push device. The method comprises the following steps: acquiring real-time behavior information of a user, wherein the real-time behavior information comprises real-time webpage jump information and/or real-time search engine keyword; acquiring real-time interest information corresponding to the real-time webpage jump information and/or the search engine keyword; matching the real-time interest information of the user with a second mapping table, and pushing the matched advertisement information to a terminal corresponding to the user if the real-time interest information is matched with the second mapping table, wherein the mapping relation between the user interest information and different content advertisements is stored in the second mapping table. Compared with the prior art, the method provided by the embodiment of the invention has the advantages that the advertisement related to the real-time interest of the user can be pushed to the user and the accuracy for network advertisement push is effectively improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for pushing network advertisements. Background technique [0002] At present, online advertisement is the most influential advertising carrier after TV advertisement and print advertisement. Since the target audience of the network advertisement may be network users of different ages and genders, how to push the network advertisement to the corresponding target users has become a common concern of those skilled in the art. [0003] Most of the network advertisement push methods in the prior art are to place and push advertisements according to the audience groups of the website content, for example: put automobile advertisements in an automobile website, and directly play the automobile advertisements to the current user when the user visits the website. [0004] However, the above-mentioned network advertisement pushing method has at least the following...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 陈智彬罗峰黄苏支李娜
Owner 亿赞普(北京)科技有限公司
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