Method and system for issuing network information to mobile terminal

A mobile terminal and network information technology, which is applied in special data processing applications, instruments, electronic digital data processing, etc., and can solve the problem of low delivery accuracy

Inactive Publication Date: 2014-01-15
KUAICHUAN SHANGHAI ADVERTISING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] This application provides a mobile terminal-oriented network information delivery method and system to solve the problem of low delivery accuracy in the prior art when network information delivery is oriented to mobile terminals

Method used

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  • Method and system for issuing network information to mobile terminal
  • Method and system for issuing network information to mobile terminal
  • Method and system for issuing network information to mobile terminal

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Embodiment Construction

[0075] In order to make the above-mentioned purposes, features and advantages of the present application more obvious and understandable, the present application will be further described in detail below in conjunction with the accompanying drawings and specific embodiments, wherein "and / or" in the present application means that it can be "and" The relationship can also be an "or" relationship.

[0076] A mobile terminal-oriented network information delivery method provided by this application can analyze location information, page information and attribute information at the same time, and obtain the network information that best meets mobile terminal user preferences according to the analysis, and then use the screened network information Information is delivered, and the network information delivered is adapted to the access behavior of mobile terminal users, and the accuracy of network information delivery is high. Wherein, the network information may be advertisement info...

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Abstract

The invention provides a method and system for issuing network information to a mobile terminal. The method includes the steps that a network information scheduling request sent by the mobile terminal is received; according to the network information scheduling request, scheduling strategy information of network information is acquired; according to the scheduling strategy information, a network information list conforming to the scheduling strategy information is retrieved according to the scheduling strategy information; the click rate of each piece of network information in the network information list is predicted, and the network information highest in click rate is issued to the mobile terminal. Through the method and system, the problem that the issuing accuracy is low when the network information is issued to the mobile terminal can be solved.

Description

technical field [0001] The present application relates to the field of network information delivery, in particular to a mobile terminal-oriented network information delivery method and system. Background technique [0002] With the development of the Internet industry, network information transmission has gradually replaced traditional paper information transmission and has become a new way of information transmission. In the Internet environment, the transmission and feedback of network information is fast and sensitive, dynamic and real-time. At the same time, the flow of information in the network is very strong. terminal for delivery. At present, two methods of location orientation and terminal orientation are commonly used in network information delivery for mobile terminals. [0003] Location targeting mainly refers to the current location-based service (Location Based Service, LBS) network information delivery, which is based on the user's current location and conte...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 罗峰黄苏支李娜
Owner KUAICHUAN SHANGHAI ADVERTISING
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