Intelligent television player picture advertisement delivery method and system

A smart TV and advertising delivery technology, applied in electrical components, image communication, selective content distribution, etc., can solve problems that affect user experience, affect the efficiency and effect of advertising delivery, improve experience, realize intelligent delivery, and solve delays Lag effect

Active Publication Date: 2014-01-22
TCL CORPORATION
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  • Claims
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AI Technical Summary

Problems solved by technology

In this implementation method, when the network conditions are good (such as the network is above 64KB/S), the advertisement pictures will be displayed in time without delay. In the case of poor

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  • Intelligent television player picture advertisement delivery method and system
  • Intelligent television player picture advertisement delivery method and system
  • Intelligent television player picture advertisement delivery method and system

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Embodiment Construction

[0031] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0032] In Android smart TVs, the player is an independent application. The advertisement preprocessing service is responsible for the processing of advertisement image resources. It belongs to the Android Service and is parallel to the player in order to realize the rapid display of advertisement images after the player is turned on. , the method of the present invention sets the advertisement preprocessing service to start after the Android smart TV is turned on, and works in the background. For smart TVs, the player application will only start when the user actively triggers it. The pr...

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Abstract

Provided is an intelligent television player picture advertisement delivery method and a system. The system comprises an intelligent television and an advertisement server. The intelligent television comprises an advertisement preprocessing service module and an intelligent television player module. After the intelligent television is started, an advertisement preprocessing service is loaded. The advertisement preprocessing service visits the advertisement server via a network and acquires advertisement picture information. If the network is abnormal, the advertisement preprocessing service periodically visits the advertisement server so that advertisement picture information is acquired; the advertisement preprocessing service informs a player of picture advertisement information acquired from the advertisement server; and after the player is started, advertisement picture information is acquired from the advertisement preprocessing service, and an advertisement picture is displayed before a video program is played. According to the intelligent television player, advertisement picture data which are stored in the local after the advertisement picture is decoded via the advertisement preprocessing service can be acquired so that delay and lagging of playing of a picture advertisement when the network state is not good are solved, and experience of watching the video program by a user is improved.

Description

technical field [0001] The invention relates to a smart TV system, in particular to a method and a system for placing picture advertisements on a smart TV player. Background technique [0002] As smart TVs based on the Android system become more and more popular, more and more online video programs are watched through smart TVs. These online video programs are generally played through Android multimedia players. The business model of advertising is to make a profit. The content of interstitial advertisements in the prior art includes two categories of videos and pictures. Video advertisements are generally realized by pre-rolling with the feature film of the program, that is, the advertisement content and the feature film content of the program are packaged as a whole; image advertisements are generally obtained through the network and presented in the player. However, in the process of downloading and playing picture advertisements, after starting the player, the player d...

Claims

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Application Information

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IPC IPC(8): H04N21/443H04N21/478G06Q30/02
Inventor 曹源
Owner TCL CORPORATION
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