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A method and system for placing picture advertisements on a smart TV player

A technology for smart TV and advertisement delivery. It is applied in electrical components, image communication, selective content distribution, etc. It can solve problems such as affecting the efficiency and effect of advertisement delivery, affecting user experience, etc., so as to improve experience, realize intelligent delivery, and solve delays. lag effect

Inactive Publication Date: 2018-04-06
TCL CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this implementation method, when the network conditions are good (such as the network is above 64KB / S), the advertisement pictures will be displayed in time without delay. In the case of poor network conditions, the advertisement pictures will often be downloaded with delays. It not only affects the efficiency and effect of advertising, but also seriously affects the user experience

Method used

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  • A method and system for placing picture advertisements on a smart TV player
  • A method and system for placing picture advertisements on a smart TV player
  • A method and system for placing picture advertisements on a smart TV player

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Embodiment Construction

[0031] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0032] In Android smart TVs, the player is an independent application. The advertisement preprocessing service is responsible for the processing of advertisement image resources. It belongs to the Android Service and is parallel to the player in order to realize the rapid display of advertisement images after the player is turned on. , the method of the present invention sets the advertisement preprocessing service to start after the Android smart TV is turned on, and works in the background. For smart TVs, the player application will only start when the user actively triggers it. The pr...

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Abstract

A method and system for placing picture advertisements on a smart TV player. The system includes a smart TV and an advertisement server. The smart TV includes an advertisement preprocessing service module and a smart TV player module; the smart TV loads the advertisement preprocessing service after startup; The processing service accesses the ad server through the network and obtains the ad image information. If the network is abnormal, the ad preprocessing service periodically accesses the ad server to obtain the ad image information; the ad preprocessing service notifies the player of the image ad information obtained from the ad server After the player starts, it obtains the advertisement image information from the advertisement preprocessing service and displays the advertisement image before the video program is played. The intelligent TV player of the present invention can obtain the advertisement picture data stored locally after the advertisement picture is decoded by the advertisement preprocessing service, solves the delay when the player plays the picture advertisement when the network condition is not good, and improves the user's viewing of video programs experience.

Description

technical field [0001] The invention relates to a smart TV system, in particular to a method and a system for placing picture advertisements on a smart TV player. Background technique [0002] As smart TVs based on the Android system become more and more popular, more and more online video programs are watched through smart TVs. These online video programs are generally played through Android multimedia players. The business model of advertising is to make a profit. The content of interstitial advertisements in the prior art includes two categories of videos and pictures. Video advertisements are generally realized by pre-rolling with the feature film of the program, that is, the advertisement content and the feature film content of the program are packaged as a whole; image advertisements are generally obtained through the network and presented in the player. However, in the process of downloading and playing picture advertisements, after starting the player, the player d...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/443H04N21/478G06Q30/02
Inventor 曹源
Owner TCL CORPORATION
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