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Advertisement broadcasting method

A technology of advertising broadcasting and advertising, which is applied in the Internet field, can solve the waste problems of operators and brand owners, and achieve the effects of improving utilization rate, good advertising display effect and obvious social benefits

Active Publication Date: 2014-03-26
QINGDAO HAIER ELECTRONICS +3
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

With the promotion of Internet TV and smart phones, more and more users access the Internet through TV and mobile terminals. The speed of Internet access on TV and mobile phones is not as fast as that of computers. It takes more time than a computer, and this blank time is obviously a waste for operators and brand owners

Method used

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Examples

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Embodiment Construction

[0049] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0050] figure 1 It is a flow chart of the advertisement playing method described in the embodiment of the present invention, such as figure 1 As shown, the method comprises the steps of:

[0051] A: When the network terminal is connected to the server through the network, the advertisement file is downloaded from the server and saved to the network terminal.

[0052] The network terminal is a mobile phone, a TV or a computer, preferably a network TV in this embodiment. The advertisement file may be a picture, Flash animation, video, preferably an advertisement picture in this embodiment.

[0053] figure 2 It is a detailed flowchart of step A described in the embodime...

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Abstract

The invention discloses an advertisement broadcasting method, and relates to the field of network applications. The method comprises the following steps that an advertisement file is downloaded from a server and then stored to a network terminal when the network terminal is connected to the server through a network; and the advertisement file is displayed on the network terminal when a browser on the network terminal takes a loaded webpage according to a user instruction. In the advertisement broadcasting method, the advertisement file is downloaded in advance when the network terminal is connected with the server, and the advertisement file is taken to be displayed when the browser takes the loaded webpage, so that the spare time of the browser for taking the loaded webpage is fully utilized to carry out advertisement broadcasting under the condition that webpage loading is not affected, so that the utilization rates of network terminal display time and other display resources are improved and social benefits are obvious. Meanwhile, the webpage is set to be translucent in an advertisement displaying stage, thereby having a better advertising display effect.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an advertisement playing method. Background technique [0002] In the prior art, the methods of placing advertisements through the Internet include the following two methods: 1) When using a browser to surf the Internet and open a video player to play a video, an advertisement of varying times such as 15 seconds or 30 seconds is played before the start of the video. 2) When surfing the Internet through a browser, some floating advertisement pictures or videos will be generated on the top of the page after the webpage is opened. [0003] For the first advertisement delivery method, many viewers will temporarily leave the player webpage during this period of advertisement time to browse other webpages or do other things, and then switch back after the video officially starts. Arouse negative emotions such as the user's disgust with the advertisement. For the second method of...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06F17/30
Inventor 胡希嘉翟翌立王兵郭旭
Owner QINGDAO HAIER ELECTRONICS
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