Interactive advertisement management method and system

An interactive and advertising technology, applied in the field of interactive advertising management, can solve the problems of lack of interactivity in advertising and low recognition rate of advertising information, and achieve the effect of increasing the recognition rate of advertising information and improving user experience

Inactive Publication Date: 2014-04-16
ZHEJIANG TMALL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, the technical problem to be solved by this application is to provide an interactive advertisement management method and system to solve the problem of low recognition rate of advertisement information due to the lack of interactivity of traditional Internet advertisements

Method used

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  • Interactive advertisement management method and system
  • Interactive advertisement management method and system
  • Interactive advertisement management method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] Such as figure 1 As shown, it is the process flow of the interactive advertisement management method described in Embodiment 1 of the present application, including:

[0047] Step 101 , the client monitors the webpage, and when it detects that the webpage contains an advertisement, it identifies the display area of ​​the advertisement and obtains the attribute information of the advertisement.

[0048] In step 101, different advertisements can be displayed on different platforms (such as: Internet platforms, TV stations in various regions). Of course, in this embodiment, the platforms are specifically Internet platforms, and are displayed in the form of webpages.

[0049] The client may specifically be a client with Internet functions such as a computer terminal and a mobile terminal.

[0050]In the webpage, the advertisement may be displayed in the surrounding area of ​​the webpage, or may be displayed mixed with other content in the webpage. Therefore, in step 101, i...

Embodiment 2

[0059] Such as figure 2 As shown, it is the process flow of the interactive advertisement management method described in Embodiment 2 of the present application, including:

[0060] Step 201 , the client monitors the webpage, and when it detects that the webpage contains an advertisement, identifies the display area of ​​the advertisement, and obtains the attribute information of the advertisement.

[0061] In step 201, identify the display area of ​​the advertisement, and obtain the attribute information of the advertisement, specifically: the client reads the webpage information file corresponding to the webpage, and according to the information in the webpage recorded in the webpage information file The display coordinate data of different advertisements identifies the display area of ​​the advertisement, and obtains the attribute information of the advertisement from the web page information file.

[0062] It should be noted that the display coordinate data can be obtain...

Embodiment 3

[0071] Combine below image 3 As shown, the specific application of the interactive advertisement management method is described in detail:

[0072] User A uses a computer terminal to watch an online video through a corresponding browser. Before the online video is played, a 1-minute advertisement of a certain brand appears (such as image 3 The brand LOGO shown), when user A wants to skip the ad and watch the video, he can draw the corresponding LOGO track through the mouse movement,

[0073] specifically:

[0074] The computer terminal monitors the network video player, and reads the information label in the corresponding video data stream in real time. At this time, the computer terminal reads the video data stream with the brand label (that is, the brand's advertisement short video, the video data stream already contains the attribute information of the advertisement), the computer terminal identifies the area of ​​the play window of the network player (the area of ​​the...

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Abstract

The invention discloses an interactive advertisement management method and an interactive advertisement management system. The method comprises the following steps: monitoring a web page by using a client, identifying a display area of an advertisement when the advertisement in the web page is monitored, and acquiring the attribute information of the advertisement; receiving operation indication information aiming at the advertisement in the display area of the advertisement by using the client, extracting an operation track corresponding to the operation indication information, generating track data, and transmitting the track data and the attribute information corresponding to the advertisement to a server; searching advertisement logo data corresponding to the attribute information in a database according to the attribute information by using the server, matching the logo data and the track data to generate matching result information, and generating an advertisement control instruction to manage and control the advertisement according to the matching result information. Through the method and the system, the problem of low advertisement information identification rate because the conventional internet advertisement lacks of interactivity is solved.

Description

technical field [0001] This application relates to the field of multimedia information management, in particular, to an interactive advertisement management method and system. Background technique [0002] With the rapid development of information technology, the way people obtain information has changed: from traditional books, newspapers, radio, etc., to watching various TV programs through TV terminals and accessing the Internet through computer terminals to obtain rich information. Information resources (such as: advertisements, news, videos, etc.), the acquisition of information has become an irreplaceable important link in people's life, study, social interaction, leisure and entertainment. [0003] Taking advertising (information) as an example, advertising is used in various fields as a publicity means to transmit information to the public openly and widely. Since televisions, computers, mobile terminals and other equipment have become important ways for people to o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
Inventor 张大伟姚键潘柏宇卢述奇
Owner ZHEJIANG TMALL TECH CO LTD
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