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Optimization method and device for message delivery account

A technology of information delivery and optimization methods, applied in the Internet field, can solve problems such as low efficiency and low accuracy of optimizing information delivery accounts

Active Publication Date: 2014-07-23
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0011] The embodiment of the present application provides a method and device for optimizing information delivery accounts to solve the problems of low accuracy and low efficiency in optimizing information delivery accounts in the prior art

Method used

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  • Optimization method and device for message delivery account
  • Optimization method and device for message delivery account
  • Optimization method and device for message delivery account

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Experimental program
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Embodiment Construction

[0026] In this embodiment of the application, in order to improve the efficiency and accuracy of optimizing the information delivery account, the information group is divided in such a way that one information group contains one information keyword, so that the history generated by the only information keyword in the information group can be accurately tracked Delivery efficiency, the weight of information keywords can be automatically adjusted in the future according to the historical delivery efficiency and target delivery efficiency, effectively improving the accuracy and efficiency of optimizing information delivery accounts.

[0027] Embodiments of the present application will be described in detail below in conjunction with the accompanying drawings.

[0028] figure 1 The optimization process of the information delivery account provided by the embodiment of this application specifically includes the following steps:

[0029] S101: The optimization device divides informa...

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Abstract

The invention discloses an optimization method and device for a message delivery account. The optimization method and device are used for solving the problems that in the prior art, accuracy and efficiency of optimization of the message delivery account are poor. According to the optimization method, message blocks are divided in the mode that one message block includes one message keyword, as for each message block, the message keyword included in the message block and the message corresponding to the message keyword are determined, the historical delivery efficiency generated by the message based on the message keyword within the past set period of time is determined, and the weight of the message keyword is adjusted according to the preset target delivery efficiency and the historical delivery efficiency. According to the optimization method, due to the fact that one message block only includes one message keyword, the historical delivery efficiency generated by the message keyword can be accurately tracked, the follow-up optimization device can automatically adjust the weight of the message keyword according to the historical delivery efficiency and the target delivery efficiency, the weight of the message keyword does not need to be manually optimized, and accuracy and efficiency of optimization are effectively improved.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a method and device for optimizing an information delivery account. Background technique [0002] At present, when the information provider displays the information (including but not limited to advertisement information) delivered by it to users, it can display the information through the website owner's page. For example, the information provider can register an account on the information delivery platform, and use the information delivery platform to display his own information on the website owner's page. [0003] Specifically, when the information provider wants to use the information delivery platform to display information, the information provider first registers an information delivery account (Account) on the information delivery platform, and then saves the information and the keywords of the information in the information under the account group, es...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/958
Inventor 郭雷孟晓楠
Owner ALIBABA GRP HLDG LTD