Smart television audience-rating statistical system and method
A smart TV and statistical system technology, applied in the direction of electrical components, image communication, selective content distribution, etc., can solve the problems of inaccurate statistics and high cost, and achieve the effect of low cost, simple structure and method, and improved acquisition speed
Inactive Publication Date: 2014-09-10
SICHUAN CHANGHONG ELECTRIC CO LTD
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[0003] The purpose of the present invention is to overcome the shortcomings of inaccurate statistics due to the high cost of the current smart TV ratings, which can only be obtained by sampling, and to provide a smart TV ratings statistics system and method
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[0031] The system block diagram of the smart TV rating statistics system in this example is as follows figure 1 As shown, it includes a smart TV terminal and a cloud server. The smart TV terminal includes a smart TV body, a communication module, a user viewing behavior data collection module, and a data cache module. The smart TV body is connected to the communication module, and the cloud server is connected to the smart TV. The communication module of the TV terminal is connected through the network, the user viewing behavior data collection module of the smart TV terminal is connected to the data cache module, the data cache module is connected to the communication module, and the user viewing behavior data collection module is connected to the smart TV body. Here, the smart The TV body is used for users to watch TV channel programs, obtains EPG information from the communication module, responds to user operations, obtains terminal-related attributes of the smart TV termina...
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The invention relates to the smart television technology, provides a smart television audience-rating statistical system and method, and aims at solving the problem that the sampling method adopted because of high cost leads to inaccurate statistics of audience-rating of the exiting smart television. According to the technical scheme, the smart television audience-rating statistical system comprises a smart television terminal and a cloud server; the smart television terminal comprises a smart television body, a communication module, a user rating behavior data acquiring module and a data caching module, wherein the smart television body is connected with the communication module; the cloud server is connected with the communication module of the smart television terminal through network; the user rating behavior data acquiring module of the smart television terminal is connected with the data caching module and the smart television body, and the data caching module is connected with the communication module. The smart television audience-rating statistical system and method have the beneficial effects of being easy to be implemented, low in cost, and applicable to smart television audience-rating statistics.
Description
technical field [0001] The invention relates to smart TV technology, in particular to smart TV rating statistics technology. Background technique [0002] People or businessmen who produce TV programs know that the audience rating of the program is very important. The audience rating is a kind of sampling data, and it is also a scientific method that was forced to do it due to financial pressure in the past. However, the sample size of the sampling is too small, which has been Criticized by the industry, for example, in huge cities such as Beijing and Shanghai, the number of users as samples is only 800 households, and in a large number of cities, the number of users as samples is only about 300 households. The small sampling data causes constraints on data analysis, such as The inflow and outflow data of viewers are too small to be seen, and such important data related to the competitiveness of TV channels cannot provide effective support for channel program strategies. C...
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IPC IPC(8): H04N21/258H04N21/462H04N21/6377
Inventor 邓文科陈明华
Owner SICHUAN CHANGHONG ELECTRIC CO LTD