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System and method for publishing advertisements on waterfall-type webpage

A waterfall, online advertising technology, applied in marketing and other directions, can solve the problems of advertising difficulties, inapplicability, etc., and achieve the effects of far-reaching social influence, increased possibilities, and strong business development capabilities.

Inactive Publication Date: 2015-01-21
WUHAN GOOD TEMPERAMENT TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Due to the particularity of waterfall websites, it is difficult to place advertisements. At present, forced online advertisements such as advertising spam, pop-up advertisements, and plug-in advertisements are not suitable for waterfall-based web pages.

Method used

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  • System and method for publishing advertisements on waterfall-type webpage
  • System and method for publishing advertisements on waterfall-type webpage
  • System and method for publishing advertisements on waterfall-type webpage

Examples

Experimental program
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Embodiment Construction

[0028] specific implementation plan

[0029] figure 1 It is a schematic flow diagram for presenting the client 101 sending and receiving related network advertisements. Clients include laptops, tablets, and electronic devices that can normally display waterfall webpages. The client 101 obtains an instruction to present the webpage content 104 from the user's operation and sends a request to the server 105, where the webpage content 104 should be presented in the form of a waterfall.

[0030] The server 105 accepts the request instruction from the client 101 and simultaneously sends an advertisement request 107 to the network advertisement database 106 . The advertisement request 107 sent here should be transmitted in the form prescribed by the respective owners of the server and the advertisement database. The network advertisement database 106 should start with image 3 Find out the advertisements that meet the requirements by means of party attribute matching, and return...

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PUM

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Abstract

The invention relates to a system and a method for publishing advertisements on a waterfall-type webpage. The method comprises the following steps: sorting network advertisements which need to be published according to properties; distributing advertisement position carriers at a certain frequency on a webpage presented in a waterfall type; and according to the attributes of the advertisement position carriers, extracting the marks of all advertisement positions; and applying to a background database, and putting advertisements matched according to a certain standard to the advertisement position carriers. The invention also comprises a system which uses the advertisement space carriers for displaying webpage advertisements. The system is divided into an advertisement position carrier distinguishing module, an advertisement position attribute extraction module, a data query module and an advertisement putting module. The invention realizes a novel advertisement display way, and meanwhile, the page loading speed of the webpage can be quickened.

Description

technical field [0001] The invention is a method for directional delivery of network advertisements based on waterfall flow, and relates to the technical field of computer Internet. Background technique [0002] Waterfall flow, also known as waterfall flow layout. It is a relatively popular website page layout at present. Its visual performance is an uneven multi-column layout. As the page scroll bar scrolls down with the waterfall effect, this layout will continue to load data blocks and append them to the current tail. [0003] The waterfall flow allows users to scan the fast reading mode at a glance to obtain more information in a short time, and its lazy loading mode avoids the page-turning operation of the user's mouse click. The design of width but not height makes the page different from the traditional matrix image layout mode, clever use of visual hierarchy, and the arbitrary flow of sight relieves visual fatigue. [0004] Due to the particularity of waterfall web...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 蔡天琪陈竹心樊小英耿嘉伟蔡恒进
Owner WUHAN GOOD TEMPERAMENT TECH
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