Method and device for determining keyword reservation price in issued information

A technology for publishing information and keywords, applied in the Internet field, can solve problems such as poor timeliness, narrow coverage, and rough statistics

Inactive Publication Date: 2015-02-04
BEIJING QIHOO TECH CO LTD +1
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Problems solved by technology

However, this method also has problems such as poor timeliness and rough statistical power of method 1)
[0007] Method 3) Calculate the reserve price of the keyword based on the purchase information of the keyword by the publisher. The advantage is that the calculation is based on the granularity of the keyword, and the accuracy is good. The problem is that the coverage is very narrow, and only part of the customer bidding can be calculated. Keywords with higher popularity

Method used

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  • Method and device for determining keyword reservation price in issued information
  • Method and device for determining keyword reservation price in issued information
  • Method and device for determining keyword reservation price in issued information

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Embodiment Construction

[0028] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0029] figure 1 A flowchart showing a method for determining a reserved price of keywords in published information according to an embodiment of the present invention. Such as figure 1 As shown, the method includes the following steps:

[0030] Step S100, using the search log to calculate the search-related information of the keyword, and acquire historical purchase information of the keyword by the publisher.

[0031] The searc...

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Abstract

The invention discloses a method and a device for determining the keyword reservation price in issued information. The method includes: calculating the search relevant information of a keyword by aid of a search journal so as to obtain historic purchase information of the keyword by the issue party; getting a plurality of related words similar to the keyword by aid of a keyword similarity algorithm; calculating the search related information of each related word by aid of the search journal and obtaining the historic purchase information of each related word by the issue party; calculating the price of the keyword according to the preset initial price of the keyword, the search relevant information and the historic purchase information of the keyword as well as the search relevant information and the historic purchase information of each related word; iteratively executing the current step until the price of the keyword is smaller than or equal to the preset value compared with the change amount of the price of the keyword obtained through the former calculation, and outputting the price of the keyword to serve as the reservation price of the keyword. The method and the device can automatically adjust the lowest auction price of the keyword and improve the value of the keyword.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for determining reserved prices of keywords in published information. Background technique [0002] Bidding release information is a new form of network release information that is independently released and managed by the publisher, and paid according to the effect of the release information. In publishing information by bidding, the publisher usually needs to buy a lot of keywords, and has different reserve prices for different keywords. For the engine platform, it is very complicated to determine the reserve price of each keyword. For example, when the keywords are "women's shoes", "facial cleanser", "mobile phone", and when the keywords are "web game", "400 phone number", "registered company", etc., the reserved price of the keyword is completely different However, if the reserve price is set to a certain minimum value (for example, 0.3 yuan), whe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李帅
Owner BEIJING QIHOO TECH CO LTD
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