Data analyzing system integrating audience rate, advertisement monitoring and advertisement service
A data analysis system and data monitoring technology, applied in selective content distribution, electrical components, image communication, etc., can solve the problems of requiring a lot of labor and lack of comprehensive data analysis models, so as to improve loyalty, reduce customer maintenance and arrangement Operating cost, the effect of improving work efficiency
Inactive Publication Date: 2015-02-25
北京特雷森信息有限公司
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[0013] The purpose of the present invention is to provide a data analysis system integrating ratings, advertisement monitoring, and advertisement business for the TV advertisement industry, which solves the problem of independent, decentralized, and comprehensive analysis of data among various data providers in the current television advertisement industry, which requires a lot of labor and lacks Problems with off-the-shelf comprehensive data analysis models
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The invention belongs to the technical field of industry computer application, particularly relates to a comprehensive data analyzing model integrating the audience rate, the advertisement monitoring and the advertisement service for the television advertising industry through the computer application technology and the statistics technology and provides a data analyzing system integrating the audience rate, the advertisement monitoring and the advertisement service for the television advertising industry. The data analyzing system solves the problems that for all data providers in the current television advertising industry, data are independent and scattered, a large amount of labor is needed for data comprehensive analysis, and an existing comprehensive data analyzing model is not available. The audience rate of a third party, advertisement monitoring data and service data of an advertisement service management system of the applicant company are led into a platform data warehouse. A corresponding middle data structure is established based on a universal standard analyzing model in the industry and a cross-data comprehensive analyzing model independently developed by the applicant company. An output part comprises an inquiring module, a report module, a real-time data display module and a leadership command module.
Description
technical field [0001] The present invention belongs to the field of computer application technology in the industry, and specifically aims at the television advertisement industry through computer application technology and statistical technology to realize a comprehensive data analysis model integrating ratings, advertisement monitoring, and advertisement business data, which involves computer application cloud technology ( SAAS), data warehouse technology, statistical models. Background technique [0002] At present, domestic data analysis systems for the TV advertising industry mainly include: [0003] Nielsen ratings system [0004] Nielsen's advertising monitoring system [0005] Nielsen official website http: / / cn.nielsen.com [0006] CCTV-Sofrui Media Research Co., Ltd. (CSM) Ratings System [0007] CCTV-Sofrui Media Research Co., Ltd. (CSM) TV drama query and ratings analysis system [0008] CCTV-Sofrui Media Research Co., Ltd. (CSM) official website http: / / www....
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IPC IPC(8): G06Q30/02H04N21/258
Inventor 不公告发明人
Owner 北京特雷森信息有限公司
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