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Processing method and device for promotion information

A technology for promoting information and processing methods, applied in image communication, selective content distribution, electrical components, etc., to achieve the effects of reducing time waste, good viewing experience, and improving efficiency

Inactive Publication Date: 2015-04-29
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, an embodiment of the present invention provides a method and device for processing promotional information to solve the adverse effects caused by inserting promotional information when playing video information in the prior art

Method used

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  • Processing method and device for promotion information
  • Processing method and device for promotion information
  • Processing method and device for promotion information

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Embodiment Construction

[0051] In order to better understand the technical solutions of the present invention, the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0052] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0053] Terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise.

[0054] It should be understood that the term "an...

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Abstract

The embodiment of the invention provides a processing method and device for promotion information. The processing method comprises the following steps: acquiring to-be-played video information; acquiring the position information, in the video information, of promotion information comprised in the video information; avoiding playing of the promotion information when the video information is played according to the position information of the promotion information in the video information. Through the technical scheme, the promotion information in the video information cannot be displayed and played, so that the problem that adverse effect is caused by inter-cut promotion information when the video information is played in the prior art is solved.

Description

【Technical field】 [0001] The invention relates to the technical field of the Internet, in particular to a method and device for processing promotional information. 【Background technique】 [0002] With the development of Internet technology, more and more users choose to use terminals such as personal computers, mobile phones, tablet computers, and smart TVs to watch videos on the Internet. For profit considerations, video providers on the Internet often insert various forms of promotional information, such as advertising videos and promotional pictures, before the video starts or during video playback. [0003] However, at present, these inserted promotional information are all forced to play, so that users either choose to switch to other videos, or do not watch or continue to wait for the current promotional information to be played, which not only affects the user's viewing experience, but also wastes the user's time , which reduces the efficiency of users watching video...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/458H04N21/435H04N21/472H04N21/658
CPCH04N21/435H04N21/458H04N21/47214H04N21/6587H04N21/44008H04N21/812H04N21/4394H04N21/44016H04N21/4542H04N21/45455H04N21/45457H04N21/23424
Inventor 李刚
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD