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Information push method and device

A technology of information push and specific information, which is applied in the field of network communication, can solve problems such as poor feedback effect and failure to consider the different interests of different users, and achieve the effect of improving the feedback rate

Inactive Publication Date: 2015-05-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method is the same set of data for all users, and does not consider the different interests of different users. Therefore, the feedback effect of users on these information is poor

Method used

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  • Information push method and device
  • Information push method and device

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Embodiment Construction

[0020] Embodiments of the present invention provide an information push method and device, which are used to push accurate popular information to users.

[0021] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0022] see figure 1 , an embodiment of the information push method in the embodiment of the present invention includes:

[0023] 101. Obtain the circle characteristics of the target user;

[0024] The information pushing device acquires the circle features of the target user, and the circle features include: id...

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Abstract

A method and device for pushing information are provided, so as to accurately push hot information to users. The method includes obtaining circle characteristics of a target user, the circle characteristics including identity attribute characteristics which denote basic attributes related to identity of the target user; ranking hot information in each circle characteristic; and reorganizing the hot information according to the circle characteristics of the target user, and then pushing the hot information to the target user.

Description

technical field [0001] The invention relates to the field of network communication, in particular to an information pushing method and device. Background technique [0002] Various hot news, events, and videos are produced on the Internet every day, and these information can attract the attention of most Internet users. But everyone has their own interests, for example, general girls like entertainment news, love to read romance novels, general boys like sports or technology news, love to watch martial arts or science fiction, etc.; hot news can also be divided into many categories , such as movies can be divided into romance, comedy, action, and so on. Therefore, the quantity and complexity of popular information can easily cause information overload for each user. How to filter and sort the popular information that each user may be more interested in and display it to the user first will become more and more important. [0003] In the prior art, popular information is u...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/35
Inventor 蔡兵
Owner TENCENT TECH (SHENZHEN) CO LTD