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Message pushing method and device

A technology of message push and push conditions, applied in the field of network communication, can solve problems such as inability to push user content to users, and achieve the effect of improving user experience and avoiding interruptions

Inactive Publication Date: 2015-06-24
NUBIA TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides a method for starting a program on a handheld device, aiming to solve the problem that the existing message push mechanism cannot push the content that the user really needs to the user

Method used

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Embodiment Construction

[0023] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0024] It should be noted that, in this document, the term "comprising", "comprising" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article or apparatus comprising a set of elements includes not only those elements, It also includes other elements not expressly listed, or elements inherent in the process, method, article, or device. Without further limitations, an element defined by the phrase "comprising a ..." does not preclude the presence of additional identical elements in the process, method, article, or apparatus comprising that element.

[0025] Various embodiments for implementing the present invention will now be described with reference to the accompanying drawings. In the following description, use of suffixes such as "device" or "module" for de...

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Abstract

The invention discloses a message pushing method and device, and belongs to the technical field of network communication. The method includes the steps that user behavior data of a terminal and message pushing content in a server are obtained; the message pushing content is associated to the user behavior data; the message pushing content is sent to the terminal when the pushing condition is met. By means of the message pushing method and device, disturbance, caused by invalidly-pushed messages, to users is avoided, meanwhile, the messages actually required by the users can be pushed to the users, and user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of network communication, in particular to a message pushing method and device. Background technique [0002] With the rapid development of information technology and Internet technology, computers and the Internet have become effective ways for users to obtain and share information in their lives and work. Various terminals can provide network services, and users can access various content-based network service sites through the terminals. In order to access multiple network service sites, users need to use multiple specialized software programs corresponding to different content providing sites. However, in order to maximize the software program, when the user uses the software program and website, the software program with the client and the web client are trying to increase the exposure rate and push various messages to the user, including advertising messages related to advertisements and relate...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04L12/58H04W4/12
CPCH04L51/04H04W4/12H04L51/214H04L67/55
Inventor 张涛
Owner NUBIA TECHNOLOGY CO LTD
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