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Method for implementing rewardful mechanism for playing media advertisement

An advertising and media technology, applied in the field of realizing the paid mechanism for broadcasting media advertisements, can solve the problems that the advertising effect cannot meet the expectations, support operators cannot survive, etc., and achieve the effect of increasing viewing pleasure

Inactive Publication Date: 2015-07-01
胡正东
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Now there are countless kinds of ad blocking and ad blocking products on the market, but the ads are really blocked and blocked. Without the support of advertising revenue, operators cannot survive. In fact, operators need advertising support to continue to survive, and advertisers It is also necessary to have a good platform to convey product information, and the general audience also needs to know the credit of the product, such a fact cannot be blocked
[0004] At present, with the popularity and rapid development of the Internet in the world, more and more advertisers are cooperating with websites. The largest domestic video website Youku and Tudou Video have pre-bound advertisements of up to 60 seconds. At present, many websites use recharge membership Way to skip ads, Baidu experience "How to remove pre-video ads" has more than 60,000 views and 5,780,000 related web searches, so that 80% of viewers click on the video to do other things, and the effect of the ads cannot meet expectations

Method used

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  • Method for implementing rewardful mechanism for playing media advertisement

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Embodiment Construction

[0020] The embodiment of the present invention provides a method for realizing the reward mechanism for broadcasting media advertisements, which improves the utilization rate of advertising fees and increases the effect of advertising investment, changes the form of forced advertisement placement in the past, and increases the viewing pleasure of the public. The spiritual and cultural life of the public.

[0021] The method for realizing the remuneration mechanism for playing media advertisements provided by the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0022] Such as figure 1 , 2 As shown, the embodiment of the present invention provides a method for realizing the reward mechanism for playing media advertisements, which is characterized in that,

[0023] S1: Make advertisements and back up data through professional means;

[0024] S2: Establish a cooperation mechanism with the broadcast media, an...

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PUM

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Abstract

The invention discloses a method for implementing a rewardful mechanism for playing a media advertisement. The method is characterized in that the advertisement is produced through a professional handling manner and data is backed up; a cooperative mechanism is established with a playing media, and a data processing module is embedded into an original system of the playing media; user data of the playing media is recorded by utilizing the data processing module, meanwhile, each user is correspondingly provided with an account bound with each playing media by default; a user of each playing media registers and is at least bound with the account bound with one playing media; the user selects to watch a rewardful advertisement, if the user does not select, the operation is considered invalid; if the user selects, the user enters an advertisement watching page to watch the advertisement and answers a question asked by the advertisement, if the answer is wrong, the operation is considered invalid; if the answer is correct, a platform immediately records the user data and pays the reward, and the reward is remitted to the bound account of the user; and the capital in the bound account of the user can be used for consumption, but not be withdrawn. According to the method, the utilization rate of the advertising expense is improved and the received effect of the advertisement expenditure is increased, the past form of forcibly implanting the advertisement is changed, the watching enjoyment of audiences is increased, and the spiritual and cultural life of the public is harmonious.

Description

technical field [0001] The invention relates to a method for realizing a paid mechanism for playing media advertisements. Background technique [0002] Advertisements are ubiquitous in today's life, and they are so annoying that almost every viewer is bored with advertisements, but they have nothing to do with it. Viewers only have to choose to change channels when they encounter advertisements, and choose to Turn off the sound. This situation is very bad. Viewers and netizens are disgusted, and advertisers' advertising fees are wasted. Although the relevant competent authorities have made relevant regulations on the insertion of advertisements, it still cannot achieve satisfactory results. And now in the online world, advertisements are becoming more and more domineering, and the time is getting longer and longer. On some websites, no matter what video you watch, even if it is longer, you are forced to watch the advertisement for one minute first, which makes netizens ver...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/475G06Q30/02
CPCH04N21/2668G06Q30/0241H04N21/254H04N21/4758
Inventor 胡正东
Owner 胡正东
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