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Method and system for improving advertisement interaction of unidirectional set-top box

A one-way set-top box, set-top box technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of combating the enthusiasm of users to purchase goods, unable to obtain goods in time, users forgetting, etc., to achieve rapid purchase and increase value-added services. revenue, increased interactivity

Active Publication Date: 2015-09-16
FUJIAN NEWLAND COMM SCI TECH
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Problems solved by technology

[0002] Traditional one-way set-top box information bar advertisements are basically based on image-based advertisements. Users can only passively watch image advertisements, and cannot actively give feedback on advertisements, so that they cannot accurately and timely reflect the effect of advertisement placement; for example, when users During the process of watching a TV program, the user showed interest in purchasing a product shown in the information bar advertisement picture, but due to the lack of intuitive product information or the inability to obtain the product in time, the enthusiasm of the user to purchase the product was greatly discouraged, or the user’s enthusiasm for purchasing the product was greatly reduced after watching the program. Forgetting or being unable to accurately describe the product information makes it impossible to purchase the product, thus causing the advertiser to lose these consumers

Method used

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  • Method and system for improving advertisement interaction of unidirectional set-top box

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Embodiment Construction

[0026] Such as figure 1 Shown, the present invention improves the method for one-way STB advertisement interaction, comprises the steps:

[0027] Step 1. The front-end advertisement editing tool identifies the program, and through the identification, the advertisement picture and the advertisement picture link correspond to the program one by one, wherein the advertisement picture link refers to the specific product link of the advertisement; wherein the advertisement picture and the advertisement picture link The one-to-one relationship between links and programs is stored in the business group association table;

[0028] Step 2. The front-end advertisement editing tool packs the advertisement image data, advertisement image link data and business group association table into an advertisement code stream. The business group association table includes: network ID, original network ID, transmission stream ID, business ID, event ID and business group identification, through the...

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Abstract

Provided in the invention is a method for improving advertisement interaction of a unidirectional set-top box. A front-end advertisement editing tool identifies a program and an advertisement picture and an advertisement picture link correspond to the program one by one based on the identifier; the front-end advertisement editing tool carries out packaging on advertisement picture data, advertisement picture link data, and a service group association list and combination to form an advertisement code stream; the front-end advertisement editing tool carries out multiplexing on a program code stream and the advertisement code stream by a multiplexer and then the advertisement code stream is modulated to a sending frequency point by a modulator; the modulated advertisement code stream and the program code stream are sent to a set-top box by a transmission medium, the set-top box receives the corresponding program code stream and the advertisement code stream and enables correspondence of the advertisement picture, link and program to be realized, and when the program is played, the corresponding advertisement picture is displayed correspondingly; and a user controls the set-top box remotely to display advertisement information of the corresponding program. In addition, the invention also provides a system for improving advertisement interaction of a unidirectional set-top box. Therefore, user interaction is substantially improved.

Description

technical field [0001] The invention relates to a method and a system for improving one-way set-top box advertisement interaction. Background technique [0002] Traditional one-way set-top box information bar advertisements are basically based on image-based advertisements. Users can only passively watch image advertisements, and cannot actively give feedback on advertisements, so that they cannot accurately and timely reflect the effect of advertisement placement; for example, when users During the process of watching a TV program, the user showed interest in purchasing a product shown in the information bar advertisement picture, but due to the lack of intuitive product information or the inability to obtain the product in time, the enthusiasm of the user to purchase the product was greatly discouraged, or the user’s enthusiasm for purchasing the product was greatly reduced after watching the program. Forgetting or being unable to accurately describe the product informatio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/236H04N21/478H04N21/858
CPCH04N21/23614H04N21/47815H04N21/858
Inventor 李志根
Owner FUJIAN NEWLAND COMM SCI TECH
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