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Advertisement pushing system based on position service and method

A technology of advertisement push and location service, applied in location-based services, transmission systems, commerce, etc., can solve problems such as the inability to meet diverse needs and the single content of advertisement push.

Inactive Publication Date: 2015-09-16
上海网罗电子科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to overcome the defects of the prior art, provide a location-based service-based advertising push system and method, and solve the problem that the existing binding and fixed advertising push content cannot meet the diverse needs.

Method used

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  • Advertisement pushing system based on position service and method
  • Advertisement pushing system based on position service and method
  • Advertisement pushing system based on position service and method

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Embodiment Construction

[0033] The present invention will be further described below in conjunction with the accompanying drawings and specific embodiments.

[0034] The present invention provides an advertisement push system and method based on location service (LBS, Location Based Service). Analysis and association analysis, where behavior analysis includes crowd flow analysis, purchase analysis, and activity analysis, and association analysis includes brand association, product association, and purchase association, and conducts relevant wireless positioning device capture modes and parameter settings for established marketing areas To achieve on-demand push, to avoid blind spots in advertisement push as much as possible, and to make it more self-intelligent. Moreover, the advertisement push system and method of the present invention also has the processing function of equipment abnormality and omission exception, so as to ensure the reliability of advertisement push. The advertisement pushing sy...

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Abstract

The invention relates to an advertisement pushing system. The advertisement pushing system comprises a number of beacons which are arranged indoors and acquire a hotspot exploring data packet of a mobile device, and a server which is connected with a number of beacons. The server receives the hotspot exploring data packet sent by the beacons, judges the positioning mode of the mobile device, chooses a pushed advertisement according to the positioning mode combined with back-end large data analysis, sends a pushing instruction to the beacons, and transmits the chosen pushed advertisement to the mobile device through the beacons. The positioning mode and back-end large data analysis are combined to choose the pushed advertisement. A pushed target is determined through the positioning mode. According to the position of the pushed target, the advertisement is chosen. Through back-end large data analysis, the behavior of a user of the mobile device is analyzed, and the advertisement matching the behavior is chosen. Advertisement pushing is diversified, is in line with the needs and the preferences of the user of the mobile device, and is highly reliable.

Description

technical field [0001] The invention relates to the field of advertisement push, in particular to a location service-based advertisement push system and method. Background technique [0002] The diversification of location services based on wireless positioning equipment provides a technical basis for providing accurate advertising push in large indoor commercial complexes. Most of the industry's implementation of this application is based on a single fixed deployment device, bound to fixed advertising push content, so as to complete the advertisement publishing mode of binding location, such a single and fixed advertisement push content cannot meet diverse needs. For the indoor environment where multiple devices are deployed, how to make more reasonable and efficient use of multiplexed device clusters for diversified advertisement push is an unfamiliar problem that e-commerce companies face but needs to be solved as soon as possible. Contents of the invention [0003] Th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02H04L29/06H04L29/08G06Q30/02
CPCH04L65/4061H04W4/02G06Q30/0261H04L67/55
Inventor 王心路张庆平
Owner 上海网罗电子科技有限公司
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